Privacy policy
Data protection
Table of Contents
- Introduction and overview
- scope of application
- Legal bases
- Contact details of the person responsible
- Contact details of the data protection officer
- Storage period
- Rights according to the General Data Protection Regulation
- Security of data processing
- communication
- Web hosting
- Cookies
- Web analytics
- Facebook-Pixel data protection declaration
- Google Analytics privacy policy
- Google Tag Manager privacy policy
- Email Marketing
- MailChimp privacy policy
- Online marketing
- push messages
- Google Ads (Google AdWords) Conversion Tracking Privacy Policy
- Cookie Consent Management Platform
- Payment provider
- Klarna Checkout privacy policy
- Stripe privacy policy
- Social media
- Facebook social plug-ins privacy policy
- Facebook privacy policy
- Instagram privacy policy
- Pinterest privacy policy
Introduction and overview
We have this Privacy Policy ( amended 17.08.2021-311293945) written to you in accordance with the requirements of the Data Protection Regulation (EU) 2016/679 and applicable national laws to explain , what personal data ( short data ) we as responsible - and of we commissioned processors (eg providers.) - process , the future process will be and what legal options you have . The used terms are gender neutral to understand. Short said : We inform you comprehensively about data that we about to process .
Privacy statements sound for usually very technically and use legal terminology . This Privacy Policy is to you , however, the most important things as simple and transparent as possible describe . As far as it is the transparency conducive is , are technical terms reader-friendly explained , links to further information on offer and graphics for use housed . We inform so in clear and simple language , that we in the scope of our business activities only then personal data processing , if a relevant legal basis given is . This is certainly not possible , if you possible scarce , unclear and legal-technical explanations emits so as to the standard Internet often are , when it comes to privacy goes . I hope you find the following explanations interesting and informative , and perhaps is the one or other information here that you still do not know . If nevertheless questions remain , like we ask you to be at the bottom or . to contact the responsible body named in the imprint , to follow the existing links and to view further information on third-party sites . You can of course also find our contact details in the imprint .
scope of application
This Privacy Policy applies to all of us in the company processed personal data and for all personal data provided by us commissioned companies ( processors ) process . With personal data my we information in the sense of Art. 4 no. 1 DSGVO as for example, name, email address and postal address of a person. The processing of personal data provides for , that we our services and products to offer and bill can , whether online or offline. The scope of this data protection declaration includes :
- all online presences (websites, online shops ) that we operate
- Social media appearances and email communication
- mobile apps for smartphones and other devices
Short said : The Privacy Policy applies to all areas , in which personal data in the company through the mentioned channels structured processes are . If we outside of these channels with you in legal relationships occur , are we you , if necessary separately inform .
Legal bases
In the following privacy statements give we you transparent information to the legal principles and rules , which is the legal basis of the Data Protection Regulation , which we provide , personal data to be processed . What does EU law concerns , refer we us to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. This Data Protection Regulation EU can you of course online on EUR-Lex, the access to the EU - Right , read at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679 .
We process your data only , if at least one of the following conditions apply :
- Consent ( Article 6 paragraph 1 item a DSGVO): You have us your consent given , data to a specific purpose to be processed . An example would be the storage of the data you entered in a contact form .
- Treaty ( Article 6 , paragraph 1 lit. b DSGVO): To a contract or pre-contractual obligations with you to meet , work we your data . If we for example, a purchase agreement with you to complete , need we advance personal information .
- Legal obligation ( Article 6 , paragraph 1 lit. c DSGVO): If we a legal obligation subject , process we your data . For example, are we legally obliged invoices for the accounting pick . These included a rule personal data .
- Legitimate interests ( Article 6 paragraph 1 letter f DSGVO): In the case of legitimate interests that your fundamental rights do not restrict , keep us us the processing of personal data before . We need to sample some data processing to our site safe and economically efficient to operate to be able . This processing is therefore a legitimate interest.
Other conditions , such as the perception of images in the public interest and the exercise of public authority and the protection of vital interests come at us usually not on. As far as one such legal basis but relevantly be should , is this at the appropriate point reported .
In addition to the EU Regulation are also still national laws :
- In Austria is this the federal law on protection of natural persons in the processing of personal data ( Data Protection Act ), short DSG .
- In Germany , the Federal Data Protection Act , or BDSG for short, applies .
Unless other regional or national laws for application come , inform us in the following sections above .
Contact details of the person responsible
If you question the data protection have , find you below the contact details of the responsible person or . Place: Warrior Gmb H Dorfstraße 7 21398 Neetze OT Süttorf Authorized to represent : Janka Oeljeschlager E-Mail: contact @ heyhoneyyoga.com Imprint : https://heyhoneyyoga.com/de/policies/legal-notice
Contact details of the data protection officer
Below you will find the contact details of our data protection officer .
Email: contact @ heyhoneyyoga.com
Storage period
That we personal data only so long store , as it for the provision of our services and products absolutely necessary is , is considered as a general criterion for us. That means , that we personal data erase , once the reason for the data processing is not longer available is . In some cases, are we legally this obligation , certain data and by eliminating the original purpose to save , for example, to the purposes of accounting .
If the deletion of your data wish or the consent to data processing revoked , are the data as quickly as possible and as far as any liability for storage there , deleted .
About the specific duration of the respective data processing inform us you further down , unless we further information to have .
Rights according to the General Data Protection Regulation
According to Article 13 DSGVO are you the following rights to , so that it be a fair and transparent processing of data is :
- They have loudly Article 15 DSGVO a right to information about , whether we data from your process . If the true , have you right to a copy of the data to receive and the following information to find out :
- for what purpose we carry out the processing ;
- the categories , so the types of data that processes are ;
- Who these data obtained and if the data to third countries submitted are , like the security guarantees be can ;
- how long the data is stored are ;
- the existence of the right to correction , deletion or limitation of the processing and the right to object to the processing ;
- that you be at a supervisory authority to complain to (Links to these authorities find you further down );
- the origin of the data , if we it not for you collected have ;
- whether profiling carried out is , if so data automatically evaluated are to be a personal profile of you to come .
- They have loudly Article 16 DSGVO a right to rectification of data , which means , that we data properly represent must if you fault find .
- They have loudly Article 17 DSGVO the right to erase ( " right to be forgotten " ), which concretely means , that the deletion of your data request may .
- They have loudly Article 18 DSGVO the right to limitation of processing , which means , that we the data only more store allowed but not further use .
- They have loudly Article 19 DSGVO the right to data portability , which means , that we will on request your data in a common format for disposal set .
- They have loudly Article 21 DSGVO a right of appeal which according to enforce a change of processing with itself brings .
- If the processing of your data on Article 6 para. 1 lit. e ( public interest, the exercise of public authority ) or Article 6 para. 1 lit. f ( legitimate interest) is based , can you against the processing contradiction insert . We consider then as quickly as possible , if we this contradiction legally comply can .
- Are data used to direct mail to operate , can you at all times against this kind of data processing disagree . We must your data then no more for direct marketing use .
- Are data used to profiling to operate , can you at all times against this kind of data processing disagree . We must your data then no more for profiling use .
- They have loudly Article 22 DSGVO under certain circumstances the law , not one solely on an automated processing ( for example, profiling) based decision subject to be .
Short said : You have rights - feel you do not , the above listed charge point at us to contact !
If you believe , that the processing of your data against the data protection law violates or your data protection claims in otherwise a way injured were are , may you be at the supervisory authority complain . This is the data protection authority for Austria , whose website you can find at https://www.dsb.gv.at/ . In Germany there is a data protection officer for each federal state . For more detailed information can you be on the Federal Commissioner for the data protection and freedom of information ( BfDI ) contact . For our company has the following local data protection authority responsible :
Hamburg data protection authority
State Commissioner for Data Protection : Prof. Dr. Johannes Caspar Address : Ludwig-Erhard-Str. 22 7th floor , 20459 Hamburg Telephone number : 040/428 54-40 40 E-mail address : mailbox@datenschutz.hamburg.de Website: https://datenschutz-hamburg.de/
Security of data processing
To personal data to protect , have we both technical as well as organizational measures implemented . Where it us possible is , encrypt or pseudonymise we personal data . This do we there in the frame of our possibilities as hard as possible , that third of our data on personal information close to .
Art. 25 DSGVO speaks here of " Privacy by design of technology and by privacy-friendly default settings " and says so , that you both in software (eg. As forms ) therefore also hardware (eg. As access to the server room ) always on security thinking and appropriate measures sets . In the following, go we , if necessary , even on concrete measures one .
TLS encryption with https
TLS encryption and https sound very technical and are there also . We use HTTPS (Hypertext Transfer Protocol Secure stands for " secure hypertext transfer protocol " ) to data eavesdropping in the Internet to transmit . That means , that the complete transfer of all data from your browser to our web server secure is - no one can " listen ".
We have thus introduced an additional security layer and comply with data protection through technology design ( Article 25 ( 1) GDPR ). Through the use of TLS (Transport Layer Security), an encryption protocol for secure data transmission in the Internet, can we protect confidential data to make sure . They recognize the use of these hedging of data transfer on small lock icon on the left top of the browser, the left of the web address and the (. B. beispielseite.de z) using the scheme https ( instead of http) as part of our Internet address . If you longer to issue Encryption know want , recommend we the Google search for to "https wiki" good links to further information to receive .
communication
Communication Summary 👥 Affected : All that with us by phone , email or online form communicate 📓 Processed data : z. B. Telephone number , name, e-mail address , entered form data . More details to find you in the each set of contact 🤝 purpose : Processing of communication with customers , business partners and so on . 📅 Storage period : Duration of the business case and the legal regulations ⚖️ Legal bases : Art. 6 Para. 1 lit. a GDPR ( consent ), Art. 6 Para. 1 lit. b GDPR ( contract ), Art. 6 Para. 1 lit. f GDPR ( legitimate interests ) |
If you with us Contact record and by phone , email or online form to communicate , can it to the processing of personal data come .
The data are for the processing and editing your question and thus related business transaction processed . The data is stored or stored for the same length of time . as long as the law requires it .
Affected people
Of the mentioned processes are all concerned that over the of us ready made communication channels to contact to us looking .
phone
If you us call , are the call data on the respective terminal and when used telecommunications provider pseudonym stored . In addition to information such as name and phone number in connection email sent and to request answers stored are . The data will be deleted , as soon as the business case completed was and legal requirements allow .
If you with us by e-mail to communicate , be data where appropriate on the respective terminal device (computer, laptop, smartphone, ... ) stored and it comes to the storage of data on the email server. The data will be deleted , as soon as the business case completed was and legal requirements allow .
Online forms
If you with us using the online form to communicate , be data on our web server stored and , if appropriate, to an e-mail address of us passed . The data will be deleted , as soon as the business case completed was and legal requirements allow .
Legal bases
The processing of the data is based on the following legal bases :
- Art. 6, paragraph 1 a DSGVO (. Consent ): You give us the consent your data to save and continue for the business case in question the purpose to use ;
- .. Article 6 1 lit. b DSGVO ( contract ): There is the need for the fulfillment of a contract with you or a processors as such. B. the telephone provider or we have to provide the data for pre-contractual activities , such as B. the preparation of an offer , process ;
- .. Article 6 1 lit. f DSGVO ( authorized interests ): We want to customer inquiries and business communications in a professional context operate . For this purpose , certain technical facilities such . As e-mail programs, Exchange servers and mobile operators necessary to the communication efficiently operate to be able .
Web hosting
Web hosting Summary 👥 Affected : Visitors to the site 🤝 purpose : professional hosting of the site and protection of the operation 📓 Processed data : IP address , the time of the site visit , used browser and other data . More details to find you further down respectively . in each case used web hosting provider. 📅 Storage period : depending on the respective provider, but usually 2 weeks ⚖️ Legal basis : Art. 6 Para. 1 lit.f GDPR ( legitimate interests ) |
What is web hosting?
If you nowadays sites visit , be certain information - also personal data - automatically created and stored , as well as on this website. These data should be possible sparingly and only with reasoning processes are . With site my We the way the totality of all websites on a domain, ie all of the Home (Home) to go to all the last bottom ( like this here ). With domain my we for example beispiel.de or musterbeispiel.com.
If you a web site on a screen all want , use you for a program that is web browser called . You probably know some web browsers by name : Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.
This web browser must be on a different computer connect where the code of the website is stored is : the Web server. The operation of a web server is a complex and expensive task, which is why this is usually by professional providers , the providers , acquired will . This offer of Web hosting and provide thus for a reliable and accurate storage of data from websites.
When connecting recording of the browser on your computer (desktop, laptop, smartphone) and during the data transfer to and from the Web server can it to a processing of personal data come . On the one hand saves your computer data , on the other hand has also the web server data one time to save to an ordinary operation to ensure .
Why process we personal data ?
The purposes of data processing are :
- Professional hosting of the website and security of operation
- to maintain the operation - and IT security
- Anonymous evaluation of the access behavior to improve our offer and if necessary . for law enforcement or . Pursuit of claims
Which data are processed ?
Also, while you , our website now just visit , saves our Web server, which is the computer on which this website is stored is usually automatically data as
- the complete Internet address (URL) of the website called up (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=311293945)
- Browser and browser version (e.g. Chrome 87)
- the used operating system (z. B. Windows 10)
- the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
- the host name and the IP address of the device of which from accessed is (z. B. COMPUTER NAME and 194.23.43.121)
- Date and time
- in files , the so-called web server log files
How long will data be stored ?
As a rule, are the above -mentioned data two weeks stored and then automatically deleted . We provide this data does not continue , may , however, not exclude , that these data the presence of illegal behavior by authorities consulted are .
Short said : Your visit will be by our provider ( company that our website on specific computers ( servers ) running leaves ,) logs , but we give your data is not without consent on !
Legal basis
The legality of the processing of personal data in the context of web hosting gives himself from Art. 6 para. 1 lit. f DSGVO ( respecting the legitimate interests ), because the use of professional hosting with a provider is necessary to the company in the Internet safe and user-friendly present and attacks and claims thereof , if appropriate, pursue to can .
Cookies
Cookies summary 👥 Affected : visitors to the website 🤝 Purpose : depending on the respective cookie. More details to find you further down respectively . with the manufacturer of the software that sets the cookie . 📓 Processed data : Depending on each used cookie. More details to find you further down respectively . with the manufacturer of the software that sets the cookie . 📅 storage time : depending on each cookie can of hours to go to years vary ⚖️ legal bases :.. Article 6, paragraph 1 a DSGVO ( consent ..), Article 6, Section 1 lit.f DSGVO ( authorized interests ) |
What are cookies?
Our website uses HTTP cookies to user-specific data to store . In the following, tell us what cookies are and why you used to be , so the following privacy policy better understood.
Always when you through the Internet surfing , use you a browser. Well-known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. The most websites store small text files in your browser. These files are called cookies.
One thing can not be dismissed out of hand : Cookies are really useful little helpers . Almost all websites use cookies. Specifically speaking, are there because it HTTP cookies also have other cookies for other application areas are . HTTP cookies are small files used by our site on your computer stored are . These cookie files are automatically in the cookie folder , quasi the " brain " of your browser, housed . A cookie consists of a name and a value. When defining a Cookies have additionally one or more attributes specified are .
Cookies save certain user data about you , such as language or personal page settings . If you our side again call , transmits your browser to " user-related " information at our side back . Thanks to the cookies do our website, who you are and provides you with the settings that you normally are . In some browsers , each cookie has its own file , in others, such as Firefox , all cookies are stored in a single file .
What passier t at a possible n interaction between a web browser as such. B. Chrome and the web server ? Here calls the Web browser one on site and receives from the server a cookie back that the browser again used , as soon as one other page requested is .
There are both first party cookies as well as third-party cookie technology. First party cookie technology are directly from our side created , third-party cookie technology are of partner websites ( eg Google Analytics) created . Each cookie must be evaluated individually , as each cookie stores different data . The expiration time of cookies varies from a few minutes to go to a few years. Cookies are not software programs and do not contain viruses, Trojans or other " pests " . Cookies can also not on information of your PC access .
So can for example cookie data look like :
Name: _ga
Value: GA1.2.1326744211.152311293945-9 Usage : distinction of site visitors expiration date : after 2 years
A browser should be able to support these minimum sizes :
- At least 4096 bytes per cookie
- At least 50 cookies per domain
- At least 3000 cookies in total
What types of cookies are there?
The question which cookies we in particular use , depends on the used services , and is in the following sections of the privacy statement clarified . At this point wish we briefly on the various types of HTTP cookies received .
You can four types of cookies are different :
Essential cookies
These cookies are necessary to basic features of the site make . For example, does it these cookies when a user a product in the cart sets , then on the other side continues browsing and later only to cash proceeds . Through these cookies is the cart is not deleted , even if users have browser window closes .
Expedient cookies
These cookies collect information about the user's behavior and whether the user of any error messages gets . In addition to using these cookies and the charging time and the behavior of the site in different browsers measured .
Goal-oriented cookies
These cookies make for a better user experience . For example , entered locations , font sizes or form data are saved .
Advertising cookie technology
These cookies are also targeting cookies called . They serve to the user individually tailored advertising to deliver . That can be very practical , but also very annoying .
Usually are you the first time you visit a site asked , what this cookie types you allow want . And , of course, is this decision also in a cookie stored .
If you more about cookies know want and technical documentation not shy , recommend we https://tools.ietf.org/html/rfc6265 , the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism."
Purpose of processing via cookies
The purpose is ultimately dependent on each cookie. More details to find you further down respectively . with the manufacturer of the software that sets the cookie .
Which data are processed ?
Cookies are small agents for a lot of different tasks . What data in cookies stored are , can you unfortunately not generalize , but we are you in the context of the following privacy policy on the processed or . inform stored data .
Storage duration of cookies
The storage duration depends on the respective cookie and is further specified under . Some cookies are for less than an hour deleted , others can more years on a computer stored remain .
They have also even influence the storage time . You can manually delete all cookies at any time using your browser ( see also “ Right of objection ” below ). In addition to the cookies on a consent based , at least after revocation of your consent deleted , where the legality of storage to go untouched remains .
Right of objection - how can I delete cookies ?
How and whether cookies use want , decide you itself . Regardless of which service or which site the cookies come , have you always the possibility cookies to delete , to disable or only partially permit . For example, can you cookies from third-party block , but all other cookies allow .
If you find want , what cookies in your browser saved were , if you cookie settings change or delete want , can this in your browser settings , see :
Chrome: Delete , activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: Cookies delete to data to remove the sites on your computer stored have
Internet Explorer: deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you basically no cookies have want , can you your browser to set up , that he you always informed , if a cookie set are intended . So can you at every single cookie decide , whether the cookie allow or not . The procedure is different depending on the browser . At best you are looking for the instructions in Google with the keyword "cookies delete Chrome" or "cookies disable Chrome" in the case of a Chrome browser.
Legal basis
The so-called “cookie guidelines ” have existed since 2009 . It is noted , that the storing of cookies a consent ( Article 6 para. 1 item a DSGVO) of your demands . Within the EU countries , however , there are still very different reactions to these guidelines . In Austria took place but the implementation of this Directive 3 in § 96 para. Of the Telecommunications Act (TKG). In Germany , the cookie guidelines have not been implemented as national law . Instead carried out the implementation of this Directive largely in § 15 paragraph 3 of the Telemedia Act (TMG).
For strictly necessary cookies, also as far as no agreement exists . there are legitimate interests ( Article 6 para. 1 lit. f DSGVO), which in most cases economic nature are . We want the visitors of the website a pleasant user experience bring , and it is certain cookies often absolutely necessary .
As far as not necessarily required cookies to use come , done so only in the case of your consent . Legal basis is the extent Art. 6 para. 1 item a DSGVO.
In the following sections are you precisely about the use of cookies informed , unless used software cookies used .
Checkdomain privacy policy
We use for our website check domain , among other things, a web hosting provider . The service provider is the German company checkdomain GmbH, Große Burgstrasse 27/29, 23552 Lübeck, Germany. More about the data , which through the use of check domain processes are , out in the privacy statement on https://www.checkdomain.de/agb/datenschutz/ .
Web analytics
Web Analytics Privacy Policy Summary 👥 Affected : Visitors to the website 🤝 Purpose : Evaluation of visitor information to optimize the website . 📓 Processed data : access statistics , the data such as locations of access , device data , access time and date , navigation behavior , click behavior and IP addresses included . More details to find you when each used web analytics tool. 📅 storage time : depending on used web analytics tool ⚖️ Legal basis : Article 6, paragraph 1 a DSGVO (.. Consent ), article 6, paragraph 1 lit. f DSGVO (.. Authorized interests ) |
What is web analytics?
We use software on our website to evaluate the behavior of website visitors , known as web analytics or web analysis for short . In doing so , data is collected , which the respective analytic tool provider ( also called tracking tool ) stores , manages and processes . With the help of data are analyzes about the user behavior on our website created and we as website operators to available provided . In addition, provide the most tools different testing options to. So can we as test , which offers or content for our visitors at best arrive . For this show we will for a limited period of time two different deals . After the test ( so-called A / B testing) know we that product or . which content our website visitors find more interesting . For such testing procedures , as well as for other analytics process , can also user profiles created are and the information in cookies stored are .
Why do we run web analytics?
With our site have we a clear goal before eyes : we want for our industry's best web site on the market supply . To this aim to achieve , will we one hand the best and most interesting offer offer and the other on the eighth , that you be on our website all around feel good . With the help of web analytics tools can we the behavior of our site visitors in more detail under the magnifying glass take and then according to our web site for you and us improve . So can we , for example, recognize how old our visitors on average are , where they come , when our website on most visited is or what content or products particularly popular are . All this information will help us the website to optimize and thus best to your needs , interests and desires adapt .
Which data are processed ?
What data accurately stored are , depends of course on the used from analysis tools. But usually is for example stored , which content on our site See , on which buttons or links you click , when you a page call , which browser they use , with which device (PC, tablet, smartphone , etc .) The site visit or which computer system you use . If you so agree were , that also location data collected are allowed , can also this by the web analytics -Tool- provider processes are .
In addition, is also your IP address stored . According to the General Data Protection Regulation (GDPR) , IP addresses are personal data . Your IP address is , however, usually a pseudonym (ie in unrecognizable and shortened form) stored . For the purpose of the tests, the web analytics and web optimization are basically no direct information , such as your name, your age, your address or your e-mail address stored . All these data are , unless they raised are , a pseudonym stored . So can you as a person not identified are .
As long as the respective data stored are , depends increasingly on suppliers from. Some cookies store information only for a few minutes or . to the site again leave , other cookies may data over several years to save .
Duration of the data processing
Over the duration of the data processing inform us you further down , unless we further information to have . Generally process we personal data only as long as it for the provision of our services and products absolutely necessary is . If it like for example in the case of accounting , law prescribed is , can this storage period also exceeded be .
Right to object
They have also always the right and the possibility of your consent to the use of cookies or . Third party to withdraw . This works either via our cookie management tool or via other opt-out functions . For example, can you also the data collection by cookies prevent , by you in your cookies browser manage , disable or delete .
Legal basis
The use of Web Analytics puts your consent ahead , which we with our cookie pop overtaken have . This agreement provides , according to Art. 6 para. 1 item a DSGVO ( consent ) the legal basis for the processing of personal data , as they in the acquisition by web analytics tools exist can , represent .
In addition to the consent consists of our side a legitimate interest in mind , that behavior of site visitors to analyze and so our offer technically and economically to improve . With the help of Web Analytics realize we mistake the site can attack identification and the economy improve . The legal basis for this is Article 6 (1) lit.f GDPR ( legitimate interests ) . We put the tools however only one , so far as it is a consent granted have .
As with web analytics tools cookies to use come , recommend we you also the reading of our general privacy policy to cookies. In order to learn , which dates from you just stored and processed will , should the privacy policies of the respective tools to read .
Information on special web analytics tools can be found - if available - in the following sections .
Google Optimize privacy policy
We use Google Optimize, a website optimization tool, on our website . Service providers is the US company Google Inc. for the European Space is the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland ) for all Google services responsible .
Google processed data , inter alia also in the US. We have to go , that according to opinion of the European Court of Justice is currently no adequate level of protection for the data transfer to the USA is . This can with various risks for the legality and safety of the data processing associated .
As a basis of data processing in receivers with headquarters in third countries ( outside the European Union, Iceland, Liechtenstein, Norway , ie especially in the US) or a data transfer there used Google from the EU Commission approved standard contractual clauses (= Art. 46 para. 2 and 3 GDPR). These clauses oblige Google, the EU data protection standards in the processing of relevant data also outside the EU comply . These clauses are based on an implementation decision of the EU Commission . You will find the decision as well as the clauses among others here : https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
More about the data , which through the use of Google Optimize processes are , out in the Privacy Policy on https://policies.google.com/privacy?hl=en-US .
Facebook-Pixel data protection declaration
We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website . The Facebook Pixel is a cut- out JavaScript code that a collection of features inviting , with which Facebook Your User actions follow can , unless you over to Facebook Ads , our website come are . If you , for example, a product on our website acquire , is the Facebook Pixel triggered and saves your actions on our website in one or more cookies. These cookies allow it Facebook your user data ( customer data , such as IP address , user ID) with the data of your Facebook account to match . Then Facebook deletes this data again . The collected data are for us anonymously and not visible and are only in the context of AD circuits available . If you own Facebook users are and logged are , is the visit to our website automatically your Facebook account assigned .
We want our services or . Products only those people show that is also really for interested . Using Facebook pixel can our promotional efforts better to your wishes and interests matched to . So get Facebook users ( unless they personalized advertising permits have ) matching advertising to see . Furthermore , Facebook uses the collected data for analysis purposes and its own advertisements .
In the following, show us you those cookies that through the integration of Facebook pixels on a test page set were . Please note you that this is only example of cookie technology are . Depending on interaction on our website are different cookies set .
Name: _ fbp
Value: fb.1.1568287647279.257405483-6311293945-7
Usage : This cookie used Facebook to advertising products display . Expiry date : after 3 months
Name: fr Value: 0aPf312HOS5Pboo2r..Bdeiuf… 1. 0.Bdeiuf . Usage : This cookie is used , so Facebook-pixels and tidy work . Expiry date : after 3 months
Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311293945-3
value: Name of the author's
purpose : This cookie stores the text and the name of a user who , for example, a comment leaves . Expiry date : after 12 months
Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https% 3A% 2F% 2F% ... 2Fwww.testseite (URL of the author )
Usage : This cookie stores the URL of the website that the user in a text box on our website enters . Expiry date : after 12 months
Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: E-mail address of the author's
purpose : This cookie stores the e-mail address of the user, unless it it on the site known given has. Expiry date : after 12 months
Note : The above mentioned cookies relate to on an individual user behavior . Specifically at the use of cookies are changes at Facebook never be ruled out .
Unless you on Facebook logged are , can you your settings for ads under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen itself change . If you are not Facebook users are , can you at http://www.youronlinechoices.com/de/praferenzmanagement/ basically your usage-based online advertising manage . There have the opportunity , providers to disable or . to activate .
We have to go , that according to opinion of the European Court of Justice is currently no adequate level of protection for the data transfer to the USA is . The data processing is done in essentially through Facebook pixels. This may to lead , that , where appropriate, data not made anonymous processed and stored are . Furthermore, can , if appropriate, US American government agencies access to individual data take . It can also happen , that these data with data from other services of Facebook, in which you a user account have , linked to .
If you more about the privacy of Facebook to know want , recommend we you the own data policies of the company on https://www.facebook.com/policy.php .
Google Analytics privacy policy
Google Analytics Privacy Policy Summary 👥 Affected : Visitors to the website 🤝 Purpose : Evaluation of visitor information to optimize the website . 📓 Processed data : access statistics , the data such as locations of access , device data , access time and date , navigation behavior , click behavior and IP addresses included . More details to find you further down in this Privacy Policy . 📅 storage time : depending on the used Properties ⚖️ legal bases : type 6, paragraph 1 a DSGVO (.. Consent ), Article 6 1 lit. f DSGVO (.. Authorized interests ) |
What is google analytics?
We use on our website the analytical tracking tool Google Analytics (GA) of the American company Google Inc. for the European Space is the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland ) for all Google services responsible . Google Analytics collects data about your actions on our website. If you , for example, a link click , will this action in a cookie stored and on Google Analytics sent . Using the reports that we Google Analytics obtained , can we , our website and our services better to your wishes adapt . In the following, go we closer to the tracking tool one and inform you before all about , that data stored are and how the prevent can .
Google Analytics is a tracking tool that the traffic analysis of our site is used . So Google Analytics works , is a tracking code into the code of our site built . If you , our site visit , distinguishes this code different actions to you on our website perform . Once you our website to leave , are these data to the Google Analytics server sent and there stored .
Google processes the data and we receive reports on your user behavior . Here, can it be among other things, to the following reports act :
- Audience reports : About Audience reports to learn we our users better know and know precisely , who is for our service interested .
- Display Reports : Through Ads reports can we our online advertising more easily analyze and improve .
- Acquisition reports : Acquisition reports give us useful information about , as we more people for our services inspire can .
- Behavior reports : Here know we , like you with our website interact . We can understand which way on our side to cover and which links you click .
- Conversion reports : conversion call it a process , in which you due to a marketing message a desired action execute . For example , if from a pure website visitor to a buyer or newsletter subscribers are . Using these reports know we more about it , as our marketing activities with you arrive . This is how we want to increase our conversion rate .
- Real-time reports : Here know we always immediately what precisely on our website happens . For example, see we how many users just this text read .
Why do we use Google Analytics on our website?
Our goal with this website is clear : We want to offer you the best possible service . The statistics and data from Google Analytics help us to achieve this goal .
The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand can we our site so optimized , that they of interested people on Google easily found is . On the other hand, help us the data , you as visitors better to understand. We therefore know very well what we need to improve on our website in order to offer you the best possible service . The data serve us well , our advertising - and marketing activities of individual and cost-effective to perform . Finally, does it only , meaning our products and services people to show that to this interest .
Which data is saved by Google Analytics ?
Google Analytics created using a tracking code is a random , unique ID, with your browser cookie connected is . This is how Google Analytics recognizes you as a new user. If the next time our site visit , are you as a " recurring " User recognized . All collected data is saved together with this user ID . So is it at all only possible pseudonymous user profiles evaluate .
In order to Google Analytics Our website analyze to be able , should a property ID in the tracking code inserted are . The data is then saved in the corresponding property . For each newly created Property is the Google Analytics 4 property by default . Alternatively, can be but also still the Universal Analytics Property create . Depending on used property are data differently long stored .
By markings such as cookies and App instance IDs are your interactions on our site measured . Interactions are all types of actions that you carry out on our website . If you also other Google systems ( such as a Google Account ) use , can about Google Analytics generated data with third-party cookie technology linked to . Google is not Google Analytics data further , unless we as a website owner to approve it. For exceptions can it come , if it legally required is .
The following cookies are Google Analytics uses :
Name: _ga
Value: 2.1326744211.152311293945-5
purpose : default used analytics.js cookie _ga to the user ID to save . Basically is there to distinguish the Web site users . Expiry date : after 2 years
Name: _gid
Value: 2.1687193234.152311293945-1
Usage : The cookie is used also to distinguish the Web site users expiration date : after 24 hours
Name: _ gat_gtag_UA _ <property-id>
value: 1
Usage : If the lowering of the demand rate used . If Google Analytics via Google Tag Manager provided is , receives this cookie the name _ dc_gtm _ <property-id>. Expiry date : after 1 minute
Name: AMP_TOKEN
value: no information Usage : The cookie has a token, with the a user ID from AMP client ID service accessed are can . Other possible values have on a cancellation , a request or a bug out . Expiry date : after 30 seconds up to a year
Name: __ utma
Value: 1564498958.1564498958.1564498958.1
Usage : With this cookie may be your behavior on the site track and the performance measure . The cookie is each time updated , if information on Google Analytics sent to . Expiry date : after 2 years
Name: __ utmt
value: 1
Purpose : The cookie is like _ gat_gtag_UA _ <property-id> for throttling the demand rate used . Expiry date : after 10 minutes
Name: __ UTMB
Value: 3.10.1564498958
Usage : This cookie is used to new meetings to determine . It is each time updated , when new data or . Information to Google Analytics sent to . Expiry date : after 30 minutes
Name: __ UTMC
value: 167421564
Purpose : This cookie is used to new sessions for recurrent visitors set . Here is it located at a session cookie and is only as long stored until the browser again close . Expiry date : after closing the browser
Name: __ utmz
Value: m | utmccn = (referral) | utmcmd = referral | utmcct = / Usage : The cookie is used to determine the source of visitor numbers on our website to identify . That is to say , the cookie stores from where you on our site come are . This may one other side or . an advertising placements have been his. Expiry date : after 6 months
Name: __ utmv
value: no indication of use : The cookie is used to custom user data to store . There is always updated , if information on Google Analytics sent to . Expiry date : after 2 years
Note : This list can not claim to be exhaustive rise since Google choosing their cookies ever again also changed .
Here show we you an overview over the most important data that with Google Analytics charged are :
Heatmaps: Google creates so-called heatmaps. About Heatmaps provides you exactly those areas that you click . So get us information where on our side " on the go " are .
Session duration : The duration of a session called Google the time on our side to spend , without the side to leave . If you have been inactive for 20 minutes , the session ends automatically .
Bounce Rate ( Engl. Bounce rate ): From a bounce is the speech, if you on our website only one page view and then our site again leave .
Account Creation : If you on our website an account create or . When you place an order , Google Analytics collects this data .
IP Address : The IP address is only in abridged form shown , so that no unambiguous assignment possible is .
Location : About the IP address can the country and your approximate location determined to be . This process referred to also as IP location determination .
Technical information : The technical information includes, among other things, your browser type , your Internet provider or your screen resolution .
Origin Source : Google Analytics or us interested , of course, also about which site or which advertising on our side come are .
More data are contact details , any reviews , the play of media ( for example , if you a video on our side play ), the parts of content via social media or the add to your favorites . The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.
How long and where will the data be stored ?
Google has your server on the whole world spread . The most servers are located in America and hence are your data mostly on American servers stored . Here can you just read where to Google's data centers are : https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data are on different physical disks distributed . This has the advantage , that the data more quickly available are and before manipulation better protected are . In each Google data center is it appropriate emergency programs for your data . If , for example, the hardware for Google fails or natural disasters Server cripple , remains the risk of a service disruption at Google still low .
The retention period of the data depends on the properties used . When using the recent Google Analytics 4 Properties is the retention period of your user data at 14 months fixed set . For other so-called event data have we the possibility of a retention period of 2 months or 14 months to choose .
In Universal Analytics properties is at Google Analytics , a retention period of your user data of 26 months standardized set . Then be your user data erased . However, have we the possibility that retention period of user data itself to choose . For that stand us five variants for disposal :
- Deletion after 14 months
- Deletion after 26 months
- Deletion after 38 months
- Deletion after 50 months
- No automatic deletion
In addition, there is also the option that data until then deleted are , if you inside of of us selected period not longer our site visit . In this case is the retention period each time reset , if you our website within the specified time period again visit .
If the specified period has expired is , are again in the month of data deleted . This retention period applies for your data that with cookies, user recognition and advertising IDs ( eg cookies under the DoubleClick domain) associated are . Report results are based on aggregated data and are stored independently of user data . Aggregated data is a merging of individual data into a larger unit.
How can I my data Delete or . the data storage prevent ?
After the data protection law of the European Union have the right to , information about your data to receive , they to update , to delete or restrict . Using the add-ons browser to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) prevent you that Google Analytics your data used . You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de . Note , please, that by this add-on only the collection of data by Google Analytics disabled is .
If you basically cookies ( independently of Google Analytics) disable , delete or manage want , is it for each browser a separate instructions :
Chrome: Delete , activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: Cookies delete to data to remove the sites on your computer stored have
Internet Explorer: deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
Legal basis
The use of Google Analytics uses your consent ahead , which we with our cookie pop overtaken have . This agreement provides , according to Art. 6 para. 1 item a DSGVO ( consent ) the legal basis for the processing of personal data , as they in the acquisition by web analytics tools exist can , represent .
In addition to the consent consists of our side a legitimate interest in mind , that behavior of site visitors to analyze and so our offer technically and economically to improve . With the help of Google Analytics realize we mistake the site can attack identification and the economy improve . The legal basis for this is Article 6 (1) lit.f GDPR ( legitimate interests ) . We put Google Analytics nevertheless only one , as far as you a consent granted have .
Google processed data , inter alia also in the US. We have to go , that according to opinion of the European Court of Justice is currently no adequate level of protection for the data transfer to the USA is . This can with various risks for the legality and safety of the data processing associated .
As a basis of data processing in receivers with headquarters in third countries ( outside the European Union, Iceland, Liechtenstein, Norway , ie especially in the US) or a data transfer there used Google from the EU Commission approved standard contractual clauses (= Art. 46 para. 2 and 3 GDPR). These clauses oblige Google, the EU data protection standards in the processing of relevant data also outside the EU comply . These clauses are based on an implementation decision of the EU Commission . You will find the decision as well as the clauses among others here : https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
We hope , we were able to you the most important information about the data processing by Google Analytics closer bring . If you more about the tracking service experience want , recommend we these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ? hl = de .
Facebook automatic extended comparison data protection declaration
We have the frame -pixel Facebook the function and the automatic extended balance ( Engl. Automatic Advanced Matching) enabled . This function of the pixel allows us , hashed email, name , gender , city, state , zip code and date of birth or telephone number as additional information on Facebook to send , unless you us these data to the available set have . This activation allows us advertising campaigns on Facebook even more closely on people who themselves for our services or products of interest , adapt .
Google Analytics IP anonymization
We have on this web site the IP addresses - anonymous Google Analytics implemented . This feature was Google developed , so this website the applicable data protection regulations and recommendations of local data protection authorities comply can , if this is a storage of full IP address ban . The anonymization or . Masking the IP takes place , as soon as the IP addresses in the Google Analytics Collection Network arrive and before a storage or processing of the data takes place .
You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de .
Google Analytics reports to demographic characteristics and interests
We have the Google Analytics features for Advertising Reporting turned on . The reports about demographic characteristics and interests include information about age, gender and interests . So can we ourselves - without this data each person assigned to can - a better picture of our users do . More about the advertising functions know you on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .
You can the use of activities and information your Google account under " Settings for advertising " on https://adssettings.google.com/authenticated a checkbox finish .
Google Analytics deactivation link
If on the following deactivation link click , can you prevent , that Google more visits to this website recorded . Note: The deletion of cookies that use the incognito / private mode of your browser, or the use of a different browser leads to , that back data collected are .
Deactivate Google Analytics
Google Analytics add- on for data processing
We have to Google a direct customer contract for use of Google Analytics concluded , by we the " extra for data processing " in Google Analytics does have .
More about the addition to data processing for Google Analytics find you here : https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Google Tag Manager privacy policy
Google Tag Manager Privacy Policy Summary 👥 Affected : Visitors to the website 🤝 Purpose : Organization of the individual tracking tools 📓 Processed data : Google Tag Manager does not store any data itself . The data capture the tags used web analytics tools. 📅 storage time : depending on used web analytics tool ⚖️ Legal basis : Article 6, paragraph 1 a DSGVO (.. Consent ), article 6, paragraph 1 lit. f DSGVO (.. Authorized interests ) |
What is the Google Tag Manager?
For our site use , we Google Tag Manager of the company Google Inc. for the European Space is the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland ) for all Google services responsible . This Tag Manager is one of many helpful marketing products from Google. About Google Tag Manager can we code sections of various tracking tools that we on our site use , centrally install and manage .
In this Statement of Privacy want , we will more accurately explain what the Google Tag Manager makes , why we him to use and in what form the data processed are .
Google Tag Manager is an organization tool , with which we site tags centrally and via a user interface to integrate and manage can . As tags referred to small code segments that , for example, your activities on our site record ( tracken ). For this to be JavaScript code sections in the source code of our page used . The tags come often from Google internal products such as Google Ads or Google Analytics, but also comments on other companies can about the manager involved and managed to be . Such tags take on different tasks . You can browser data gathering , marketing tools with data feed , buttons include cookies set and also users over multiple sites across track .
Why do we use Google Tag Manager for our website?
As says it so beautifully : Organization is the half rent ! And the concerns of course also the maintenance of our website. To our website for you and all the people themselves for our products and services of interest to as good as possible to make , do we various tracking tools such as for example Google Analytics. The collected data of these tools show us what you am most interested in where we our services improve can and what people we our deals still show should . And so this tracking works , must we appropriate JavaScript code in our website embed . Basically could we each code section of the individual tracking tools separately in our source code installed . This requires , however, relatively much time and you lose easily the overview . That is why we use the Google Tag Manager. We can the necessary scripts easy to install and a place of manage . In addition , the Google Tag Manager offers an easy- to- use user interface and no programming knowledge is required . So make us to order in our day jungle to keep .
What data is saved by the Google Tag Manager ?
The day manager himself is a domain that no cookies sets and no data stores . He acts as a mere " administrator " of the implemented tags. The data capture , the individual tags of different web analytics tools . The data is passed through to the individual tracking tools in the Google Tag Manager and is not saved .
Quite different looks that however with the embedded tags of various web analytics tools , like for example Google Analytics, from. Depending on the analysis tool , various data about your web behavior are usually collected , saved and processed with the help of cookies . To do this , please read our data protection texts on the individual analysis and tracking tools that we use on our website .
In the account settings of the day manager who we Google allowed , that Google anonymized data from us gets . Here is it is but only the use and utilization of our day manager and not to your data , which on the code sections stored are . We allow Google and others , selected data in anonymous form to receive . We agree therefore the anonymous sharing our Site information to . Which summarized and anonymous data exactly forwarded be , could we - despite long searches - not in experience bring . In any case, clears Google doing all information that our website identify could . Google combines the data with hundreds of other anonymous Site data together and create , in the context of benchmarking measures , user trends . In benchmarking are their own results with those of competitors compared . Based on the collected information can processes optimized to be .
How long and where will the data be stored ?
If Google data stores , then are these data to the own Google servers stored . The servers are on the whole world spread . The most are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de can you just read where is the Google's servers are located .
As long as the individual tracking tools data from your store , refer to our individual privacy texts to the individual tools.
How can I my data Delete or . the data storage prevent ?
The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our Privacy texts to the individual tracking tools, see you detailed information as to your data delete or . Manage can .
Please note you that with the use of this tool data from you also outside the EU stored and processed are able . The most non-EU countries ( including also the USA) apply to currently available European data protection law as not safe . Data on unsafe third countries must therefore not simply transferred , there stored and processed will , insofar as it does not appropriate safeguards ( such as the EU standard contractual clauses ) between us and the non-European service providers are .
Legal basis
The use of Google Tag Manager is your consent ahead , which we with our cookie pop overtaken have . This agreement provides , according to Art. 6 para. 1 item a DSGVO ( consent ) the legal basis for the processing of personal data , as they in the acquisition by web analytics tools exist can , represent .
In addition to the consent consists of our side a legitimate interest in mind , that behavior of site visitors to analyze and so our offer technically and economically to improve . With the help of Google Tag Manager can the economy improve . The legal basis for this is Article 6 (1) lit.f GDPR ( legitimate interests ) . We put Google Tag Manager nevertheless only one , as far as you a consent granted have .
Google processed data , inter alia also in the US. We have to go , that according to opinion of the European Court of Justice is currently no adequate level of protection for the data transfer to the USA is . This can with various risks for the legality and safety of the data processing associated .
As a basis of data processing in receivers with headquarters in third countries ( outside the European Union, Iceland, Liechtenstein, Norway , ie especially in the US) or a data transfer there used Google from the EU Commission approved standard contractual clauses (= Art. 46 para. 2 and 3 GDPR). These clauses oblige Google, the EU data protection standards in the processing of relevant data also outside the EU comply . These clauses are based on an implementation decision of the EU Commission . You will find the decision as well as the clauses among others here : https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
If you more about Google Tag Manager to know want , recommend we you the FAQs under https://www.google.com/intl/de/tagmanager/faq.html .
Google Analytics Google Signals Privacy Policy
We have activated the Google signals in Google Analytics . So are the existing Google Analytics features ( advertising reports , Remarketing, comes across reports and reports on interests and demographic characteristics ) updated to aggregate and anonymized data from you to get , unless you personalized ads in your Google Account allows have .
The special it is , that it is doing to a cross-device tracking concerns . This means that your data can be analyzed across all devices . By the activation of Google signals are data detected and with the Google account linked . Google may thus for example, recognize , if on our website on a smartphone , a product view and only later on a laptop, the product sale . Thanks to the activation of Google signals can we comes across remarketing campaigns start , which otherwise in this form is not possible would be . Remarketing means , that we will also on other websites , our offer show can .
Google Analytics will also through the Google signals more visitor data such as location , search history , YouTube history , and information about your activities on our website , recorded . We get by Google better advertising reports and useful information about your interests and demographic characteristics . This includes your age, what language you speak , where you live or what gender you belong to . In addition come also still social criteria , such as your occupation , your marital status or your income should . All of these features help Google Analytics groups of people or . Target groups to define .
The reports help us also your behavior , your wishes and interests better assess to can . This enables us to optimize and adapt our services and products for you . By default, this data expires after 26 months . Please note you that this data collection only takes place , if you personalized advertising in your Google Account approved have . It is located here always to aggregate and anonymous data and never to data of individual persons . In your Google account to you this data manage or . also delete .
Email Marketing
E-mail marketing Summary 👥 Affected : newsletter subscribers 🤝 purpose : direct mail by e-mail notification on system-relevant events 📓 Processed data : Entered data in the registry but at least the email address . More details to find you when each used e-mail marketing tool. 📅 storage duration : duration of the existence of the subscription ⚖️ legal basis . Art. 6, paragraph 1 a DSGVO ( consent ..), Article 6 1 lit. f DSGVO ( authorized interests ) |
What is Email Marketing?
To you up to date to keep , use , we also the possibility of e-mail marketing . Here are , unless you the receipt of our emails or . Newsletter agreed to have , even data from you processed and stored . Email marketing is a part of online marketing . Here are news or general information about a company , products or services by e-mail to a specific group of people to this interest , sent .
If you to our e-mail marketing ( mostly email newsletters) participate want , need to be in the normal case simply just with your email address login . For that fill you an online form from and send it off. It can however also occur , that we you as to your Title and your name ask, so we you also personally write to .
Basically , the registration for newsletters works with the help of the so-called “double opt-in procedure ” . After you yourself for our newsletter on our website registered have , get you an e-mail, over the the newsletter registration confirm . So is ensured , that you the email address belongs and to no one with a strange e-mail address registered has. We or one of us used notification tool logs every single application . This is necessary , so that we the legally correct registration process and prove can . Here is usually the time of registration , the date of the registration confirmation and your IP address is stored . In addition, is also logged , if you change your stored data to make .
Why do we use email marketing?
We want , of course, with you in contact remain and will always be the most important news about our company present . For this use , we among other things often - E-mail marketing also only "newsletter" called - as a significant part of our online marketing . Unless you yourself so agree explain or it legally allowed is , send us your newsletter, system emails or other notifications by e-mail. If we in the following text phrase " newsletter" use , my , we thus mainly regularly sent emails. Of course, want we you with our newsletter in any way harass . Why are we really always tried , only relevant and interesting content to offer . So learn you about more about our company , our services or products . Since we our offers and always improve , learn you about our newsletter and always , when it updates are or we just special , lucrative promotions offer . Unless we a service that a professional Shipping Tool offers , for our e-mail marketing commission , do we this to you fast and secure newsletter offer to can . The purpose of our e-mail marketing is basically to inform you about new offers and also to get closer to our corporate goals .
Which data are processed ?
If you on our website subscribers of our newsletter are , confirm you by e-mail the membership in an e-mail list . In addition to IP address and e-mail address can also be your salutation , your name, your address and your phone number stored are . However only , if you this data storage agree . The as those labeled data are needed , so you are at the offered service participate can . The declaration is voluntary , which has failed to supply leads but this , that the service not be used to . In addition to approximately also information about your device or to your preferred content on our site is stored are . More to the storage of data , if you a site visit , see you in the section " Automatic data storage ". Your Consent draw us in, so we always provide evidence to , that this our laws equivalent .
Duration of the data processing
If you your e-mail address from our email / newsletter distribution unsubscribe , may we your address up to three years on the basis of our legitimate interests store , so we Your former consent nor evidence can . Processing may we this data only , if we us against any claims defend need .
If you , however, confirm , that you us the consent to the newsletter registration given have , can you any time one individual deletion request set . Contradicting you the consent permanently , retain we us the right before , your email address in a block list to save . As long as you voluntarily our newsletter subscribed to have , as long as keep we of course also your e-mail address .
Right to object
You have always the possibility your newsletter registration to terminate . For this need you only your consent to the newsletter registration revoked . That takes in usually only a few seconds or . a click or two . Usually find you right at the end of each email one to the newsletter subscription link to cancel . If the link in the newsletter really not to see is , contact you us please send an email and we will be your newsletter subscription immediately terminate .
Legal basis
The sending of our newsletter is done on the basis of your consent ( Article 6 para. 1 item a DSGVO). That is , we must you just then a newsletter email , if you located previously active for registered have . If necessary, can we you also advertising messages on the basis of § 7 para. 3 UWG send , unless you our customer become are and use their e- mail address for direct mail is not contradicted have .
Information about specific e-mail marketing services and how this personal data to process , learn you - as long as available - in the following sections .
Klaviyo Privacy Policy
We use Klaviyo , a service for our e-mail marketing , on our website . The service provider is the American company Klaviyo , 125 Summer St, Boston, MA 02110, USA.
Klaviyo processed data , inter alia also in the US. We have to go , that according to opinion of the European Court of Justice is currently no adequate level of protection for the data transfer to the USA is . This can with various risks for the legality and safety of the data processing associated .
As a basis of data processing in receivers with headquarters in third countries ( outside the European Union, Iceland, Liechtenstein, Norway , ie especially in the US) or a data transfer there used Klaviyo by the EU Commission approved standard contractual clauses (= Art. 46 para. 2 and 3 GDPR). These clauses oblige Klaviyo , the EU data protection standards in the processing of relevant data also outside the EU comply . These clauses are based on an implementation decision of the EU Commission . You will find the decision as well as the clauses among others here : https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
More about the data , which through the use of Klaviyo processes are , out in the Privacy Policy on https://www.klaviyo.com/privacy/policy .
MailChimp privacy policy
MailChimp Privacy Policy Summary 👥 Affected : newsletter subscribers 🤝 purpose : direct mail by e-mail notification on system-relevant events 📓 Processed data : Entered data in the registry but at least the email address . 📅 storage duration : duration of the existence of the subscription ⚖️ legal basis . Art. 6, paragraph 1 a DSGVO ( consent ..), Article 6 1 lit. f DSGVO ( authorized interests ) |
What is MailChimp ?
Like many other websites , we also use the services of the newsletter company MailChimp on our website . The operators of MailChimp is the company The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks MailChimp can we you interesting news very simply email newsletters get leave . With MailChimp have we nothing to install and can still from a pool of really useful features draw . In the following, go we closer to that e-mail marketing service one and inform you about the most important data protection relevant aspects .
MailChimp is a cloud-based newsletter management service. " Cloud based " means , that we MailChimp not on our own computer or . Server install must . We use the service instead about a IT infrastructure - which over the Internet available is - on an external server. This kind of a software to use , is also SaaS (Software as a Service) called .
With MailChimp can we from a wide range of different email types Select . Depending them what we with our newsletter reaching want , can we single campaigns , regular campaigns , autoresponders ( automatic e-mails), A / B tests, RSS campaigns ( transmission in predefined time and frequency ) and follow-up campaigns perform .
Why do we use MailChimp on our website?
Basically use we a newsletter service , so that we with you in contact remain . We want you to tell what at us new are or what attractive offers , we just in our program have . We always look for the simplest and best solutions for our marketing measures . And from this reason have we us well for the newsletter management service from MailChimp decided . Although the software very easy to use is , offers them a large number of useful features. So can we in only a short time interesting and beautiful newsletter design . By the offered design templates make us each newsletter quite individually and thanks to the "Responsive Design" will be our content even on your smartphone ( or any other mobile devices ) legibly and beautifully displayed .
Through tools such as , for example, the A / B testing or the extensive analysis capabilities , see , we very quickly as our newsletter at you arrive . In this way we can react if necessary and improve our offer or our services .
A further advantage is the " cloud system " of MailChimp . The data is not stored and processed directly on our server . We can the data from external servers to retrieve and save on this way our memory . In addition , the maintenance effort is significantly lower .
Which data is saved by MailChimp ?
The Rocket Science Group LLC ( MailChimp ) maintains online platforms , which we allow , with you ( unless you our newsletter subscribed to have ) in contact to occur . If you on our website subscribers of our newsletter are , confirm you by e-mail the membership in an e-mail list of MailChimp . Thus MailChimp also evidence can , that you be in the " Provider list " entered have , be the date of entry and your IP address is stored . Furthermore stores MailChimp your e-mail address , your name , the physical address and demographic information , such as language or location .
This information will be used to your e-mails to send and certain other MailChimp functions ( such as evaluation of the newsletter) to allow .
MailChimp shares information also with third-party to better services provide . Some data tells MailChimp also with advertising partners from third parties to the interests and concerns of its customers better to understand, so that more relevant content and targeted advertising provided to be able to .
By so-called "Web beacons" ( which are small graphics in HTML e-mails) can MailChimp notice , if the e-mail arrived is , whether they opened was and whether links clicked were . All this information will be on the MailChimp servers stored . This condition we statistical evaluations and see exactly , how well our newsletter at you arrived . In this way we can adapt our offer much better to your wishes and improve our service .
MailChimp must also these data also to improve the own service service use . This can , for example, the shipping technically optimized are or the location (the country) the receiver determines to be .
The following cookies can of MailChimp set are . Here is it is not to a full cookie list , but rather to an exemplary selection :
Name : AVESTA_ENVIRONMENT Value: Prod Usage : This cookie is necessary to the Mailchimp- services for disposal to make . It is always set , if a user is for one -mailing newsletter list registered . Expiration date : after the session ends
Name : ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001311293945-3 Usage : The cookie is used to a people of a Bot differ to can . So can secure reports over the use of a site created are . Expiry date : after 2 hours
Name : bm_sv
Value: A5A322305B4401C2451FC22FFF547486 ~ FEsKGvX8eovCwTeFTzb8 // I3ak2Au ... Usage : The cookie is of masterpassword Digital Wallet ( a MasterCard service ) and is used to a visitor a virtual payment process safe and simple offer to be able . For this , the user is anonymously identified on the website . Expiry date : after 2 hours
Name : _ abck
Value: 8D545C8CCA4C3A50579014C449B045311293945-9 purpose : We were on the purpose of this cookie no immediate information in experience bring expiration date : after 1 year
Sometimes can it happen , that you our newsletter for better representation on a given link open . This is for example the case, if your email program does not work or the newsletter is not properly displays will . The newsletter we then through a Web site MailChimp displayed . MailChimp used on its own websites and cookies ( small text files that data on your browser to save ). Here to personal data by MailChimp and its partners ( eg Google Analytics) processes are . This data collection is the responsibility of MailChimp and we have to no influence . In the "Cookie Statement" by MailChimp ( under : https://mailchimp.com/legal/cookies/ ) learn you exactly , how and why the company cookies used .
How long and where will the data be stored ?
Since MailChimp an American company is , are all collected data also on American servers stored .
Basically remain the data on the servers of MailChimp permanently stored and are only deleted , if a request of you is done . You can your contact with us delete let . This permanently removes all your personal data for us and anonymizes you in the MailChimp reports . You can , however, also directly at MailChimp the deletion of your data request . Then be there all your data away and we get a notification of MailChimp . After we email received have , have we 30 days , time to your contact from all associated integrations to delete .
How can I my data Delete or . the data storage prevent ?
You can your consent for the receipt of our newsletter at any time within the received e-mail by clicking on the link in the lower area escape . If you up with a click on the unsubscribe link deregistered have , are your data in MailChimp deleted .
If you are on a link in our newsletter on a Web site MailChimp reach and cookies in your browser set to be , can you these cookies at any time remove or disable .
Depending on the browser , the deactivation or . Delete something different . The following instructions show , like cookies in your browser manage :
Chrome: Delete , activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: Cookies delete to data to remove the sites on your computer stored have
Internet Explorer: deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you basically no cookies have want , can you your browser to set up , that he you always informed , if a cookie set are intended . So can you at every single cookie decide , whether it permit or not .
Legal basis
The sending of our newsletter by MailChimp is done on the basis of your consent ( Article 6 para. 1 item a DSGVO). That is , we must you just then a newsletter email , if you located previously active for registered have . If a consent is not necessary is , then carried the newsletter delivery on the basis of legitimate interest on direct marketing ( Article 1, Section 6. Item f), provided that this is legally allowed is . Their registration process draw we on, so we always prove able , that these our laws equivalent .
MailChimp processed data , inter alia also in the US. We have to go , that according to opinion of the European Court of Justice is currently no adequate level of protection for the data transfer to the USA is . This can with various risks for the legality and safety of the data processing associated .
As a basis of data processing in receivers with headquarters in third countries ( outside the European Union, Iceland, Liechtenstein, Norway , ie especially in the US) or a data transfer there used MailChimp by the EU Commission approved standard contractual clauses (= Art. 46 para. 2 and 3 GDPR). These clauses oblige MailChimp , the EU data protection standards in the processing of relevant data also outside the EU comply . These clauses are based on an implementation decision of the EU Commission . You will find the decision as well as the clauses among others here : https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
More about the use of cookies at MailChimp out on https://mailchimp.com/legal/cookies/ , information on data protection in MailChimp (Privacy) may on https://mailchimp.com/legal/privacy/ read .
MailChimp order data processing contract
We have with MailChimp an agreement on the order data processing (Data Processing Addendum) concluded . This agreement serves to safeguard your personal data and is safe , that is MailChimp to the applicable privacy policy keeps and your personal data not to third passes .
You can find more information about this contract at https://mailchimp.com/legal/data-processing-addendum/ .
Online marketing
Online Marketing Privacy Policy Summary 👥 Affected : Visitors to the website 🤝 Purpose : Evaluation of visitor information to optimize the website . 📓 Processed data : access statistics , the data such as locations of access , device data , access time and date , navigation behavior , click behavior and IP addresses included . Also, personal data such as name or e-mail address can processes be . More details to find you when each used online marketing tool. 📅 storage time : depending on the used online marketing tools ⚖️ legal bases :.. Article 6, paragraph 1 a DSGVO ( consent ..), Article 6, Section 1 lit.f DSGVO ( authorized interests ) |
What is Online Marketing?
Under online marketing refers to all the measures that online performed are to marketing objectives such as the increase of brand awareness or a business deal to achieve . Further aim of our online marketing activities thereon from people on our website carefully to make . To our offer many interested people show to can , operate , we therefore online marketing. Most is it is doing to online advertising , content marketing or search engine optimization . So we online marketing efficiently and purposefully used to , are also personal data stored and processed . The data will help us on the one hand our content only really those people to show that is it also of interest and on the other hand can we the advertising effectiveness of our online marketing activities measure .
Why do we use online marketing tools?
We want every person who is for our offer interesting , our website show . Us is aware , that this is not deliberately set measures not possible is . Why do we online marketing. There are various tools that we work on our online marketing activities easier and also on data always improvements deliver . So can we our campaigns more closely to our target group addressed . Purpose of this used online marketing tools is therefore ultimately the optimization of our offer .
Which data are processed ?
Thus our online marketing works and the success of the measures measured are can , are user profiles created and data , for example in cookies (which are small text files ) stored . With the help of this data can we not only advertising in traditional ways off , but also directly on our website, our content so represent , as it will on the favorite is . For it is it different third-party tools that these features offer and accordingly also data from you collect and save . In the named cookie is for example stored , which web pages on our site visited have , how long you these pages viewed have , which links or buttons to click or from which site it to us come are . In addition, can also technical information stored are . As your IP address , which browser you use , of which terminal you our site visit or the time , when you our website called who and when you they again leave have . If you consented to have , that we also your location determined may , can we also this store and process .
Your IP address is saved in a pseudonymised form (i.e. shortened ) . Unique data that you as a person directly identify , such as name, address or email address , be in the context of advertising - and online marketing method also only in pseudonymous form stored . We can so you do not as a person identify , but we have only the pseudonymous , stored information in the user profiles stored .
The cookies can under certain circumstances also to other websites with the same promotional tools work , used , analyzed and for advertising purposes used to be . The data can then also on the servers of the provider advertising tools stored are .
In exceptional cases can also clear data ( name , mail address , etc .) In the user profiles stored are . At this store is it about , if you a member of a social media channel are , that we for our online marketing activities use and the network already previously received data with the User Profile connects .
For all of us used promotional tools , the data from you on their servers stores , get , we always only summary information and never data that you as an individual recognizable make . The data show only , how well placed advertising worked . For example, see we , what measures you or other users to persuaded have , on our website to come and there is a service or a product to buy . Based on the analyzes , we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested people .
Duration of the data processing
Over the duration of the data processing inform us you further down , unless we further information to have . Generally process we personal data only as long as it for the provision of our services and products absolutely necessary is . Data used in cookies stored are , are different long stored . Some cookies are already after the leaving the website again deleted , others can over some years in your browser saved his. In the respective data protection declarations of the individual providers , you will usually find detailed information about the individual cookies that the provider uses .
Right to object
They have also always the right and the possibility of your consent to the use of cookies or . Third party to withdraw . This works either via our cookie management tool or via other opt-out functions . For recordable can you also the data collection by cookies prevent , by you in your cookies browser manage , disable or delete . The legality of the processing up to the point of revocation remains unaffected .
As with online marketing tools usually cookies to use to come to , recommend we you also our general privacy policy about cookies. In order to learn , which dates from you just stored and processed will , should the privacy policies of the respective tools to read .
Legal basis
If you consented to have , that third-party used to be allowed , is the legal basis of the relevant data processing this consent . This agreement provides , according to Art. 6 para. 1 item a DSGVO ( consent ) the legal basis for the processing of personal data , as they at the acquisition through online marketing tools exist can , represent .
From our side , there is also a legitimate interest in online marketing measures in anonymous form to measure to use the acquired data our offer and our measures to optimize . The corresponding legal basis for this is Article 6 (1) lit.f GDPR ( legitimate interests ) . We put the tools however only one , as far as you a consent granted have .
Information on special online marketing tools can be found - if available - in the following sections .
push messages
Push News Summary 👥 Affected : Push messages subscribers 🤝 purpose : Notification on systemically important and interesting events 📓 Processed data : Entered data in the registry , most also location data . More details to find you when each set push message tool. 📅 retention period : data usually so long stored , how it for the provision of the services required is . ⚖️ Legal basis : Art. 6 para. 1 lit. a GDPR ( consent ), Art. 6 para. 1 lit. b GDPR ( contract ) |
What are push messages ?
We use on our website also called push notification services , with which we our always user on the date hold can . That means , if you the use of such push messages approved have , can we you with the help of software tools short news Send . Push messages are a text message form, which when you directly on the smartphone or on other devices such as tablets or PCs appear , if you be sure logged have . You get this message also , if you be not on our site are respectively . do not actively use our offer . Here can also information about your site and your usage patterns collected and stored are .
Why use we push messages ?
On the one hand use , we push messages to our services , which we with you contractually agreed have , also fully provide for able . On the other hand , the news also serves our online marketing. We can you with the help of this news , our service or our products closer to bring . Especially when it updates in our company is , can we you about it immediately informed . We want the preferences and habits of all our users as much as possible to get to know to our offer continuously to improve .
Which data are processed ?
So you push messages get to , have you also confirm , that you this news received want . The data , which during the process of consent accumulated are , are also stored , managed and processed . This is necessary , so that proven and recognized to be can , that a user of the receiving of the push messages consent has. For this purpose , a so-called device token or push token is saved in your browser . For usually are also the data of your location or . the location of your used terminal stored .
So we also always interesting and important push messages ship , is the dealing with the news and statistically evaluated . So see , we then for example , whether and when the message open . With the help of this knowledge , we can adapt our communication strategy to your wishes and interests . Although this stored data you assigned to be able to , want we you as an individual do not check . Rather interested us the collected data of all our users, so we optimizations make can . What data accurately stored are , learn in the privacy policies of the respective service provider .
Duration of the data processing
How long the data processed and stored are , depends in the first line of our used from tool. Next below learn you more about the data processing of the individual tools. In the privacy policies of providers is usually exactly , which data as long stored and processed are . Basically, be personal data only as long as processed , as it for the provision of our services necessary is . If data in cookies stored are , varies the storage time strong. The data can be equal to the abandonment of a site again deleted are , they can but also over several years stored remain . Therefore, should you be any different cookie in detail view , when you about the data storage further details know want . Mostly found in the privacy policies of individual providers and insightful information about the individual cookies.
Legal basis
It may also be that the push messages required are , therefore certain obligations , which in a contract are , satisfied are able . For example , so that we will technical or organizational news report can . Then is the legal basis 1 Art. 6 para. Lit. b DSGVO.
If this is not the case is , are the push messages only on the basis of your consent sent . Our push messages to particular one advertising content have . The push messages can also depend on your location that your terminal displays , ships are . The above- mentioned analytical evaluations are based on the basis of your consent , such messages received to want . Legal basis is the extent Art. 6 para. 1 item a DSGVO. You can , of course, in the settings your consent at any time revoke or . change various settings .
Facebook Conversions API privacy policy
We use Facebook Conversions API, a server-based event tracking tool, on our website . The service provider is the American company Facebook Inc. For the European area , Facebook Ireland Ltd. is the company . (4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ) responsible .
Facebook Conversions API processes data , among others also in the US. We have to go , that according to opinion of the European Court of Justice is currently no adequate level of protection for the data transfer to the USA is . This can with various risks for the legality and safety of the data processing associated .
As a basis of data processing in receivers with headquarters in third countries ( outside the European Union, Iceland, Liechtenstein, Norway , ie especially in the US) or a data transfer there used Facebook Conversions API by the EU Commission approved standard contractual clauses (= Art. 46 para . 2 and 3 GDPR). These clauses oblige Facebook Conversions API, the EU data protection standards in the processing of relevant data also outside the EU comply . These clauses are based on an implementation decision of the EU Commission . You will find the decision as well as the clauses among others here : https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
More about the data , which through the use of Facebook Conversions API processes are , out in the Privacy Policy on https://www.facebook.com/about/privacy .
Facebook Custom Audiences privacy policy
We use Facebook Custom Audiences, a server-based event tracking tool, on our website . The service provider is the American company Facebook Inc. For the European area , Facebook Ireland Ltd. is the company . (4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ) responsible .
Facebook processed data , inter alia also in the US. We have to go , that according to opinion of the European Court of Justice is currently no adequate level of protection for the data transfer to the USA is . This can with various risks for the legality and safety of the data processing associated .
As a basis of data processing in receivers with headquarters in third countries ( outside the European Union, Iceland, Liechtenstein, Norway , ie especially in the US) or a data transfer there used Facebook by the EU Commission approved standard contractual clauses (= Art. 46 para. 2 and 3 GDPR). These clauses oblige Facebook, the EU data protection standards in the processing of relevant data also outside the EU comply . These clauses are based on an implementation decision of the EU Commission . You will find the decision as well as the clauses among others here : https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
More about the data , which through the use of Facebook Custom Audiences processed are , out in the Privacy Policy on https://www.facebook.com/about/privacy .
TikTok Pixel Privacy Policy
We use on our website TikTok pixels, a tool for conversion tracking for advertisers . Service provider is a Chinese company TikTok . For the European Space is the company TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland ) responsible .
As a basis of data processing in receivers with headquarters in third countries ( outside the European Union, Iceland, Liechtenstein, Norway ) or a data transfer there used TikTok by the EU Commission approved standard contractual clauses (46th para = Art.. 2 and 3 DSGVO). These clauses oblige TikTok , the EU data protection standards in the processing of relevant data also outside the EU comply . These clauses are based on an implementation decision of the EU Commission . You will find the decision as well as the clauses among others here : https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
More about the data , which through the use of TikTok pixels processed are , out in the Privacy Policy on https://www.tiktok.com/legal/privacy-policy?lang=de .
Google Ads (Google AdWords) Conversion Tracking Privacy Policy
Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary 👥 Affected : Visitors to the website 🤝 Purpose : economic success and the optimization of our service . 📓 Processed data : access statistics , the data such as locations of access , device data , access time and date , navigation behavior , click behavior and IP addresses included . Also, personal data such as name or e-mail address can processes be . 📅 Storage period : Conversion cookies usually expire after 30 days and do not transmit any personal data ⚖️ Legal bases : Art. 6 Para. 1 lit. a GDPR ( consent ), Art. 6 Para. 1 lit.f GDPR ( legitimate interests ) |
What is Google Ads Conversion Tracking?
We use Google Ads ( formerly Google AdWords) as an online marketing measure to advertise our products and services . So will we in the Internet more people to the high quality of our offers carefully make . In the context of our advertising measures by Google Ads use we on our website to track conversions of the company Google Inc. In Europe is , however, for all of Google's services , the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland ) responsible . With the help of this free tracking tool , we can better adapt our advertising offer to your interests and needs . In the following article want us precisely to respond , why we conversion tracking use , which data it stored are and how you this data storage prevent .
Google Ads ( formerly Google AdWords) is the in-house online advertising system of the company Google Inc. We are of the quality of our offer convinced and want , that so many people as possible to our website to know . In the online area , Google Ads offers the best platform for this . Of course, want us also a detailed overview about the cost-benefit factor of our promotions to win . Therefore use we conversion tracking tool from Google Ads.
But what is a conversion actually ? A conversion occurs , if from a purely interested website visitors to an acting Visitors are . This happens always then , when on our ad click and in connection an other action to run , as for example our website visit . With conversion tracking tool from Google grasp we what to one click of the Users of our Google Ads, Ad happens . For example, can we then see , if products bought are , services in claim made be or whether to users for our newsletter logged have .
Why do we use Google Ads conversion tracking on our website?
We put Google Ads on to also to other websites on our offer carefully to make . The aim is to that our advertising campaigns really well only those people achieve that is for our offers interest . With conversion tracking tool to see us which keywords, ads , ad groups and campaigns to the desired customer actions lead . We see how many customers with our ads on a device interact and then a conversion to perform . Through this data can we our cost-benefit factor calculated , the success of individual advertising measure and , consequently, our online marketing activities optimization . We can further use the obtained data of our website for you interesting shape and our promotional offer nor an individual to your needs adapt .
What data is saved by Google Ads conversion tracking ?
We have a conversion tracking tag or code snippet on our website linked to certain user- actions better analyze to can . If now you one of our Google Ads, ads click , is on your computer ( usually in the browser) or mobile device , the cookie " conversion" from a Google domain stored . Cookies are small text files that save information on your computer .
Here are the data from the most important cookies for Google's conversion tracking:
Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311293945-3 Usage : This cookie stores each conversion you on our side do , after you on a Google ad to us come are . Expiry date : after 3 months
Name: _ gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO 04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE Usage : This is a classic Google Analytics cookie and serves the detection of various actions on our website . Expiry date : after 3 months
Note : The _ gac cookie only appears in connection with Google Analytics. The above- mentioned list does not claim to be exhaustive , as Google for analytical evaluation ever again also other cookies used .
Once you an action on our website to complete , recognizes Google the cookie and stores your act as so-called conversion. As long as you on our Website surfing and the cookie still not expired is , recognize we and Google, that you through our Google Ads, display to us found have . The cookie is read out and sent back to Google Ads with the conversion data . It is also possible , that still other cookies to measure conversions used to be . The conversion tracking Google Ads can use Google Analytics even more refined and improved be . In ads that Google at various places in the Web display , are under our domain may cookies with the name "__gads" or "_ gac " set . Since September 2017 , various campaign information has been stored by analytics.js with the _ gac cookie . The cookie stores this data , once you one of our pages to call , for the the automatic tag identification from Google Ads set was . In contrast to cookies for Google domains set are , can Google this conversion cookie just read , if you located on our website are . We do not collect or receive any personal data . We get a report from Google with statistical evaluations . So know we , for example, the total number of users that our ad is clicked have and we see , what advertising good arrived .
How long and where will the data be stored ?
At this point want we to point out , that we no influence on it have , like Google, the collected data used further . According to Google , the data is encrypted and stored on secure servers . In most cases , conversion cookies expire after 30 days and do not transmit any personal data . The cookies with the name of " conversion" and "_ gac " (which in conjunction with Google Analytics to use comes ) have an expiration date of 3 months .
How can I my data Delete or . the data storage prevent ?
You have the option on conversion tracking Google Ads not participate . If you deactivate the Google conversion tracking cookie via your browser , you block conversion tracking. In this case you will not be included in the statistics of the tracking tool . You can the cookie settings in your browser at any time change . In each browser does it a little differently . Here find the manual , such as cookies in your browser manage :
Chrome: Delete , activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: Cookies delete to data to remove the sites on your computer stored have
Internet Explorer: deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you basically no cookies have want , can you your browser to set up , that he you always informed , if a cookie set are intended . So can you at every single cookie decide , whether the cookie allow or not . Through the Download and install this browser plug-ins on https://support.google.com/ads/answer/7395996 are also all " advertising cookies " disabled . Concerns you, that you by the disabling these cookies is not the advertisements prevent , but only the personalized advertising .
Legal basis
If you consented to have , that the Google Ads conversion tracking used to be allowed , is the legal basis of the relevant data processing this consent . This agreement provides , according to Art. 6 para. 1 item a DSGVO ( consent ) the legal basis for the processing of personal data , as they in the acquisition by Google Ads Conversion Tracking occur can , represent .
From our side , there is also a legitimate interest in the Google Ads conversion tracking to use to our online service and our marketing activities to optimize . The corresponding legal basis for this is Article 6 (1) lit.f GDPR ( legitimate interests ) . We put the Google Ads conversion tracking nevertheless only one , as far as you a consent granted have .
Google processed data , inter alia also in the US. We have to go , that according to opinion of the European Court of Justice is currently no adequate level of protection for the data transfer to the USA is . This can with various risks for the legality and safety of the data processing associated .
As a basis of data processing in receivers with headquarters in third countries ( outside the European Union, Iceland, Liechtenstein, Norway , ie especially in the US) or a data transfer there used Google from the EU Commission approved standard contractual clauses (= Art. 46 para. 2 and 3 GDPR). These clauses oblige Google, the EU data protection standards in the processing of relevant data also outside the EU comply . These clauses are based on an implementation decision of the EU Commission . You will find the decision as well as the clauses among others here : https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
If you more information about the privacy at Google know want , recommend we the general privacy policy of Google: https://policies.google.com/privacy?hl=de .
Cookie Consent Management Platform
Cookie Consent Management Platform Summary 👥 Affected : Website visitors 🤝 purpose : obtaining and managing the consent to certain cookies and therefore the use of certain tools 📓 Processed data : data for managing the set cookie settings such as IP address , date of approval , type of Consent , individual consents . More details to find you when each used tool. 📅 storage time : Depends on the used tool from, you have to be on time periods of several years to adjust ⚖️ legal bases :.. Article 6, paragraph 1 a DSGVO ( consent ..), Article 6, Section 1 lit.f DSGVO ( legitimate interests ) |
What is a Cookie Consent Management Platform?
We use on our website a Consent Management Platform (CMP) software that us and you the proper and safe handling of used scripts and cookies easier . The software creates automatically a cookie pop, scans and checks all scripts and cookies that provides a data protection law necessary cookie consent for you and helps us and you the overview about all cookies to keep . The most Cookie Consent management tools are all existing cookies identified and categorized . You as site visitors decide then yourself , whether and which scripts and cookies can allow or not allow .
Why do we use a cookie management tool?
Our goal is it to you in the area of data protection , the best possible transparency to offer . Moreover, are we to also legally obliged . We want you on all the tools and all the cookies that data from your store and process can , as best as possible to enlighten . It is also your right , even to decide , which cookies to accept and which not . To you this right granted , must we first just know , that cookies at all on our website landed are . Thanks to a cookie-management tools which the Web site regularly for all existing cookies scans , know we about all cookies decision and can you DSGVO- compliant information about giving . About the consent system can you then cookies to accept or reject .
Which data are processed ?
In the context of our cookie-management tools can you each individual cookies themselves manage and have the full control over the storage and processing of your data . The declaration of your consent is stored , so that we you not at each new visit our website query must and we your consent , if legally necessary , also prove to . Logged is it either in an opt-in cookie , or on a server. The storage time of your cookie consent varies depending on the provider of the cookie management tool . Most are these data ( about pseudonymous user ID Consent time , details about the cookie categories or tools, browser, device information ) to about two years saved .
Duration of the data processing
Over the duration of the data processing inform us you further down , unless we further information to have . Generally process we personal data only as long as it for the provision of our services and products absolutely necessary is . Data used in cookies stored are , are different long stored . Some cookies are already after the leaving the website again deleted , others can over some years in your browser saved his. The exact duration of the data processing depends on used from tool usually should you be on a storage period of several years to adjust . In the respective data protection declarations of the individual providers , you will usually receive precise information about the duration of the data processing .
Right to object
They have also always the right and the possibility of your consent to the use of cookies to withdraw . This works either via our cookie management tool or via other opt-out functions . For recordable can you also the data collection by cookies prevent , by you in your cookies browser manage , disable or delete .
Information about specific cookie management tools, know you - as long as available - in the following sections .
Legal basis
If cookies agree , be on these cookies personal data from you processed and stored . If we by your consent ( Article 6 para. 1 item a DSGVO) Cookies use may , is this consent and at the same time the legal basis for the use of cookies or . the processing of your data . To consent to cookies manage to can and will the consent allow to can , is a Cookie Consent Management Platform software to use . The use of this software allows us , the site on efficient way with legal requirements to operate what a legitimate interest ( Article 6 para. 1 lit. f DSGVO) represents .
Payment provider
Payment provider privacy policy Summary 👥 Affected : Visitors to the website 🤝 Purpose : Enabling and optimizing the payment process on our website 📓 Processed data : Data such as name, address , bank details ( account number , credit card number , passwords , TANs, etc. ), IP address and contract data More details to find you when each used payment provider tool. 📅 storage time : depending on the used payment provider ⚖️ legal bases : Article 6 1 lit. b DSGVO (.. Fulfillment of a contract ) |
What is a payment provider ?
We use online payment systems on our website that enable us and you to have a secure and smooth payment process . Here can under others also personal data of the respective payment provider sent , stored and there processed are . When payment providers is it to order online payment systems , which will allow an order via online banking to perform . Here is the payment processing by the by you selected payment provider performed . We get then a information about the incurred payment . This method can each user to use that an active online banking account with has PIN and TAN. There are hardly any banks that do not offer or do not offer such payment methods . accept .
Why do we use payment providers on our website?
We want , of course, with our website and our integrated online shop the best possible service offering , so you will be on our side probably feel and our offers to use . We know , that your time precious is and especially payment transactions quickly and smoothly functioning must . For these reasons , we offer you various payment providers . You can choose your preferred payment provider and pay in the usual way .
Which data are processed ?
What data accurately processed are , depends of course on the respective payment provider from. But basically be data such as name, address , bank details ( account number , credit card number , passwords , TANs etc .) Stored . Here is it is to necessary data to do a transaction perform to can . In addition, can also any contract data and user data , such as for example, when you , our site visit , for which content you be interested or which sub-pages you click , stored are . Also, your IP address and information about your used computer are from the most payment providers saved .
The data are usually on the servers of the payment providers stored and processed . We as the website operator do not receive this data . We are just about information , whether the payment works has or not . For identity - and credit checks can it happen , that payment provider data to the appropriate point forward . For all payment transactions are always the business and - data protection principles of the respective provider . Look you up , therefore please always also the general delivery and payment conditions and the privacy policy of the third party payment on. They have also always the right example, data delete or correct to leave . Please put you to respect your rights ( right of withdrawal , right to information and concern right ) with the respective service provider in connection .
Duration of the data processing
Over the duration of the data processing inform us you further down unless we further information to have . Generally process we personal data only as long as it for the provision of our services and products absolutely necessary is . If it like for example in the case of accounting legally prescribed is , can this storage period also exceeded be . So keep us on a contract related accounting documents ( invoices , contract documents , bank statements , among others ) 10 years (§ 147 AO) and other relevant business records six years (§ 247 HGB) after seizures on.
Right to object
You have always the right to information , correction and deletion of your personal data . If you have any questions , you can always contact the person responsible for the payment provider used . You can find contact details either in our specific data protection declaration or on the website of the relevant payment provider .
Cookies that payment provider for its functions to use , can you in your browser to delete , disable or manage . Depending after which browser you use , does so in different ways. Please note you but , that then may the payment process is not more work .
Legal basis
We have therefore to settlement of contractual or . legal relationships (Art. 6 Para. 1 lit. b GDPR) in addition to the conventional banking / credit institutions and other payment service providers . In the privacy statements of each payment providers ( such as for example, Amazon Payments, Apple Pay or Discover) is you an accurate overview on the data processing and data storage offered . In addition, can you be with questions about data protection-related issues always adhere to the responsible judge .
Information about the special payment providers know you - as long as available - in the following sections .
Klarna Checkout privacy policy
Klarna Checkout Privacy Policy Summary 👥 Affected : Visitors to the website 🤝 Purpose : Optimization of the payment process on our website 📓 Processed data : Data such as name, address , bank details ( account number , credit card number , passwords , TANs, etc. ), IP address and contract data More details to find you further down in this Privacy Policy . 📅 retention period : data are stored , as long Klarna them for the purpose of processing required . ⚖️ Legal basis : Art. 6 para. 1 lit. c GDPR ( legal obligation ), Art. 6 para. 1 lit. f GDPR ( legitimate interests ) |
What is Klarna Checkout?
We use the online payment system Klarna Checkout from the Swedish company Klarna Bank AB on our website . Klarna Bank has its main headquarters in Sveavägen 46, 111 34 Stockholm, Sweden . If you up for this service decide , are among other personal data of Klarna transmitted , stored and processed . In this Statement of Privacy want we you an overview about the data processing by Klarna give .
Klarna Checkout is a payment system for orders in an online shop . Here, select the user , the payment and checkout Klarna assumes the entire payment process . After a user once a payment on the checkout system performed has and the corresponding data indicated , has to future online purchases more quickly and easily carried out be . The Klarna system recognizes then already by entering the email address and zip code to existing customers .
Why do we use Klarna Checkout for our website ?
Our goal with our website and our integrated online shop is there, you the best possible service to offer . These counts in addition to the overall experience on the website and in addition to our offerings and a smooth , fast and secure payment processing of your orders . In order to ensure , use we the payment system Klarna Checkout.
Which data is saved by Klarna Checkout ?
Once you up for the payment service Klarna decide and on the payment method Klarna Checkout pay , provide you also personal data to the company . On the Klarna checkout page are technical data such as browser type , operating system , our Internet address , date and time , language settings , time zone settings and IP address of you raised and on the server from Klarna transferred and there stored . These data will also be saved , when you have no order completed have .
If you a product or a service through our shop order , must in the given field data to your person enter . These data are through Klarna for the handling of payments processed . Here can for creditworthiness - and identity verification especially following personal data ( as well as general product information ) by Klarna stored and processed are :
- Contact information : name , date of birth , national ID number , title , billing and delivery address , email address , telephone number , nationality or salary .
- Payment information such as credit card details or your bank account number
- Product information such as tracking number , type of item and price of the product
In addition, there is also still data , the optional raised be able to , unless you yourself to consciously decide . These are, for example, political , religious or ideological convictions or various health data .
Klarna can also itself or through third parties ( such as , for example, through us or through public databases ) in addition to the above- mentioned data and information about the goods or services that you buy or order rise . This may for example , the item number or the nature of the ordered article be, but also information about your credit rating , on your income or loan arrangements . Klarna can also pass on your personal data to service providers such as software providers , data storage providers or us as retailers .
If data automatically into a form entered are , then are always cookies in the game. If you this function does not use want , can you at any time these cookies disable . Next down in the text find you a guide , such as cookies in your browser basically delete , disable or manage . Our tests have result , that of Klarna directly any cookies set are . If you choose the payment method “Klarna Sofort ” and click on “ Order ” , you will be redirected to the Sofort website . After the successful payment you will come to our thank you page . There is of sofort.com following cookie set :
Name : SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7311293945-4
Usage : This cookie stores your session ID. Expires : after terminating the browser session
How long and where will the data be stored ?
Klarna is tried your data only within the EU or . of the European Economic Area (EEA) to save . It can however also occur , that data outside of the EU / EEA transferred are . If the happens , provides Klarna sure , that the policy in accordance with the DSGVO stands and the third country in an adequacy finding the European Union stands . The data are always stored , as long Klarna them for the purpose of processing required .
How can I my data Delete or . the data storage prevent ?
You can your consent , that Klarna personal data processed at any time revoke . They have also always the right to information , correction and deletion of your personal data . For this must you only the company or . the Data Protection Team of the company by e-mail to datenschutz@klarna.de contact . About the Klarna- website " My privacy request " can you also with Klarna directly in contact occur .
Cookies that Klarna for their functions may be used , can in your browser to delete , disable or manage . Depending after which browser you use , does so in different ways. The following instructions show , like cookies in your browser manage :
Chrome: Delete , activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: Cookies delete to data to remove the sites on your computer stored have
Internet Explorer: deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
Legal basis
We have therefore to settlement of contractual or . legal relationships (Art. 6 Para. 1 lit. b GDPR) in addition to the conventional banking / credit institutions also the payment service provider Klarna Checkout.
We hope you a good overview over the data processing by Klarna offered to have . If you more about the handling of your data to know want , recommend we you the Klarna- privacy policy under https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy .
Stripe privacy policy
Stripe Privacy Policy Summary 👥 Affected : Visitors to the website 🤝 Purpose : Optimization of the payment process on our website 📓 Processed data : Data such as name, address , bank details ( account number , credit card number , passwords , TANs, etc. ), IP address and contract data More details on this For you continue with in this Privacy Policy 📅 retention period : data are stored until the, cooperation with Stripe resolved is ⚖️ legal basis : Article 6, Section 1 item b DSGVO (.. contract settlement ), Article 6, paragraph 1 a DSGVO (.. consent ) |
What is Stripe?
We use a payment tool from the American technology company and online payment service Stripe on our website . For customers within the EU is Stripe Payments Europe (Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland ) responsible . That is , if you up for stripe as a payment method decide , is your payment via Stripe Payments handled . Here are data that for the payment process needed are , at Stripe forwarded and stored . In this privacy statement give we you an overview about these data processing and storage by Stripe and explain , why we Stripe on our website use .
The technology company Stripe offers payment solutions for online payments . With Stripe is it possible credit - and debit card payments in our Webshop to accept . Stripe takes care of the entire payment process . A great advantage of stripe is about , that you during the payment process never our website or . the shop leave must and the payment process very quickly done .
Why do we use Stripe for our website?
We want , of course, with our website and our integrated online shop the best possible service offering , so you will be on our side probably feel and our offers to use . We know , that your time precious is and therefore especially payment transactions quickly and smoothly functioning must . In addition to our other payment providers have we with Stripe one partner found that a secure and fast payment processing assured .
What data are of Stripe saved ?
If you up for stripe as a payment decision , are also personal data from you to Stripe transmitted and there stored . Here is it is to transactional data . To these data are about the payment method (ie, credit cards - debit cards or bank account number ), bank code , currency , the amount and date of payment . When a transaction can further your name, your email address , your billing - or shipping address and sometimes even your transaction history transmitted are . These data are necessary for authentication . Furthermore, can stripe for fraud prevention , the financial reporting and the own services fully provide for able , also next to the technical data for your device ( such as IP address ) Name , address , phone number and your country record .
Stripe sold any of your data to independent third parties , such as marketing agencies or other companies that with the stripe companies nothing to do have . The data can but as to internal departments , a limited number of external Stripe partner or to comply with legal regulations passed are . Stripe used for acquisition of data and cookies. Here find you a selection of cookies, the stripe during the payment process set can :
Name: m
Value: edd716e9-D28b-46f7-8a55-e05f1779e84e040456311293945-5
Usage : This cookie appears , if the payment method to select . It stores and recognizes , if you on a PC, a tablet or a smartphone on our website access . Expiry date : after 2 years
Name: __ stripe_mid
Value: fc30f52c-b006-4722-AF61-a7419a5b8819875de9311293945-1
Purpose : To a credit card transaction perform to can , is this cookie needs . To do this, the cookie saves your session ID. Expiry date : after one year
Name: __ stripe_sid
Value: 6fee719a-c67c-4ed2-b583-6a9a50895b122753fe
Usage : Also this cookie stores your ID and is for the payment process on our site by Stripe used . Expires : after expiration of the session
How long and where will the data be stored ?
Personal data are generally stored for the duration of the service provision . That is , the data are so long stored until we the cooperation with Stripe dissolve . In order , however, the legal and regulatory obligations to comply may Stripe also about the duration of the service provision personal data store . Since Stripe a worldwide operating company is , can the data also in every country where Stripe services offering , stored are . So can also data outside of your country , for example in the US stored are .
How can I my data Delete or . the data storage prevent ?
Please note you that with the use of this tool data from you also outside the EU stored and processed are able . The most non-EU countries ( including also the USA) apply to currently available European data protection law as not safe . Data on unsafe third countries must therefore not simply transferred , there stored and processed will , insofar as it does not appropriate safeguards ( such as the EU standard contractual clauses ) between us and the non-European service providers are .
You have always the right to information , correction and deletion of your personal data . If you have any questions , you can always contact the Stripe team at https://support.stripe.com/contact/email .
Cookies Stripe for its functions to use , can you in your browser to delete , disable or manage . Depending after which browser you use , does so in different ways. Please note you but , that then may the payment process is not more work . The following instructions show , like cookies in your browser manage :
Chrome: Delete , activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: Cookies delete to data to remove the sites on your computer stored have
Internet Explorer: deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
Legal basis
We have therefore to settlement of contractual or . legal relationships (Art. 6 Para. 1 lit. b GDPR) in addition to the conventional bank / credit institutions also to the payment service provider Sofortüberweisung . The successful use of the service requires further your consent (Art. 6 para. 1 item a DSGVO) , the extent of the use of the admission of cookies necessary is .
Stripe processed data , inter alia also in the US. We have to go , that according to opinion of the European Court of Justice is currently no adequate level of protection for the data transfer to the USA is . This can with various risks for the legality and safety of the data processing associated .
As a basis of data processing in receivers with headquarters in third countries ( outside the European Union, Iceland, Liechtenstein, Norway , ie especially in the US) or a data transfer there used stripe by the EU Commission approved standard contractual clauses (= Art. 46 para. 2 and 3 GDPR). These clauses oblige Stripe, the EU data protection standards in the processing of relevant data also outside the EU comply . These clauses are based on an implementation decision of the EU Commission . You will find the decision as well as the clauses among others here : https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
We have you now a general overview on the processing and storage of data by Stripe given . If you have more and more accurate information , seek want , serves you the detailed stripe privacy policy under https://stripe.com/at/privacy as a good source.
Social media
Social Media Privacy Policy Summary 👥 Affected : Visitors to the website 🤝 Purpose : Presentation and optimization of our service , contact with visitors , interested parties, etc. , advertising 📓 Processed data : Data such as telephone numbers , e-mail addresses , contact data , data on user behavior , information on Your device and your IP address . More details to find you when each used social media tool. 📅 storage time : depending on the used -media Social platforms ⚖️ legal bases : type 6, paragraph 1 a DSGVO (.. Consent ), Article 6 1 lit. f DSGVO (.. Authorized interests ) |
What is social media ?
In addition to our website are we also in various social media platforms active . Here to data of users processed are , so we targeted users that is for us interested , via the social networks appeal to . In addition , elements of a social media platform can also be embedded directly in our website . This is the case, for example , if you click a so-called social button on our website and are forwarded directly to our social media presence . As a so-called social media or social media are websites and apps designated , on the registered members content production , content open or in certain groups exchange and is with other members networking can .
Why do we use social media ?
Since years are social media platforms the place where people online to communicate and contact occur . With our social media presence , we can bring our products and services closer to interested parties . On our website integrated social media elements to help you quickly and without complications to our social media content change can .
The data , which by their use of social media channels stored and processed are , have in the first line to end , web analytics perform to can . The aim of this analysis is it more accurate and personal marketing and advertising strategies to develop to be able . Depending on your behavior on a social media platform , can with the help of the evaluated data , appropriate conclusions on your interests met are and so-called user profiles created are . So is it the platforms also possible , you tailored ads to show . Most are for this purpose cookies in your browser set , the data on your usage to save .
We go as a rule it out , that we by data protection law responsible remain , even if we services of a social media platform use . The European Court has , however, decided , that in certain cases the operators of the social media platform together with us jointly responsible in the sense of his Art. 26 DSGVO can . Insofar as this is the case is , have we separately to go and work on the basis of a relevant agreement . The essence of the agreement is then further down at the affected platform play .
Please note you that in the use of social media platforms or our built-in elements and data of you outside the European Union processed are able , as many social media channels , such as Facebook or Twitter, American companies are . As a result , you may no longer be able to claim or use your rights in relation to your personal data so easily . enforce .
Which data are processed ?
What data accurately stored and processed to , hanging from the respective provider of social media platform from. But for ordinary is it to order data such as phone numbers , e- mail addresses , data that you want in a contact type , user data , such as for example, which button you click who you liken or who follow , when you which pages visited have , information about Your device and your IP address . The most of these data are in cookies stored . Especially if you own a profile on the popular social media channel have and logged are , can data with your profile linked to .
All data that on a social media platform raised are , are also on the servers of the provider stored . Thus, have also only the vendors access to the data and can you the right information to give or . Changes to make .
If you just know want , which data in the social media providers stored and processed are and how they the data processing disagree can , should the respective Privacy Policy of the company carefully read . Even if you for data storage and data processing issues have or appropriate rights claims do want , recommend we you , to directly to the provider contact .
Duration of the data processing
Over the duration of the data processing inform us you further down , unless we further information to have . For example, stores the social media platform Facebook data until it for the own purposes not more needed to be . Customer data , which with the own user data compared are , are but already inside of two days deleted . Generally process we personal data only as long as it for the provision of our services and products absolutely necessary is . If it like for example in the case of accounting , law prescribed is , can this storage period also exceeded be .
Right to object
They have also always the right and the possibility of your consent to the use of cookies or . Third-party such as embedded social media elements to withdraw . This works either via our cookie management tool or via other opt-out functions . For recordable can you also the data collection by cookies prevent , by you in your cookies browser manage , disable or delete .
As with social media tools cookies to use to come to , recommend we you also our general privacy policy about cookies. In order to learn , which dates from you just stored and processed will , should the privacy policies of the respective tools to read .
Legal basis
If you consented to have , that information from you through integrated social media elements processed and stored to be able , applies this consent as a legal basis of data processing (6, Section 1 of Art.. Letters a DSGVO) . Basically, be your data in the presence of a consent and on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) to a fast and good communication with you or other customers and business partners is stored and processed . We put the tools however only one , as far as you a consent granted have . The most social media platforms set also cookies in your browser data to store . Therefore recommend we you , our Privacy text over cookies just read and the Privacy Policy or the cookie policies of the respective service provider to display .
You can find information on special social media platforms - if available - in the following sections .
Facebook social plug-ins privacy policy
On our website are so-called social plug-ins of the company Facebook Inc. installed . You can recognize these buttons by the classic Facebook logo, such as the “ Like ” button (the hand with a raised thumb ) or by a clear “Facebook plug-in” label . A social plug-in is a small part of Facebook that is integrated into our page . Each plug-in has a separate function . The most most used features are the well-known " Like me" - and " Share " buttons.
The following social plug-ins are offered by Facebook :
- “ Save ” button
- " Like " button, share , send and quote
- Page plug-in
- Comments
- Messenger plug-in
- Embedded posts and video players
- Group plug-in
On https://developers.facebook.com/docs/plugins get you more information , such as the individual plug-ins used to be . We use the social plug-ins on the one hand to you a better user experience on our side to offer , on the other hand because Facebook by our advertisements optimize can .
Unless you a Facebook account have or facebook.com already times visited have , Facebook has been at least one cookie in your browser set . In this case , your browser sends information to Facebook via this cookie as soon as you visit our site or . interact with social plug-ins ( e.g. the " Like " button) .
The resulting information will be within 90 days again deleted or . anonymized . According to Facebook belong to these data your IP address , which Web page you visited have , the date, time and other information that your browser concern .
In order to prevent , that Facebook during your visit to our website many data collected and with the Facebook data links , have you located during the website visit from Facebook logout ( logout ).
If you are on Facebook not logged are or not Facebook account own , sends your browser less information on Facebook, because you less Facebook Cookies have . Nevertheless , data such as your IP address or which website you visit can be transmitted to Facebook . We want even more explicitly to point out , that we on the exact content of the data is not exactly notice know . We try but you to our current state of knowledge as good as possible about the data processing inform . As Facebook's data use , can you also in the data directive of the company under https://www.facebook.com/about/privacy/update read .
The following cookies are in your browser least put , if you a website with social plug-ins of Facebook visit :
Name: dpr value: no indication of use : This cookie is used , so that the social plug-ins on our website work . Expiration date : after the session ends
Name: Fri Value: 0jieyh4311293945c2GnlufEJ 9 .. Bde09j ... 1.0.Bde09j use : Even the cookie is necessary , that the plug-ins properly function . Expiry date : after 3 months
Note : These cookies were on a test set , even if you do not Facebook members are .
Unless you on Facebook logged are , can you your settings for ads under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen itself change . If you are not Facebook users are , can you at http://www.youronlinechoices.com/de/praferenzmanagement/ basically your usage-based online advertising manage . There have the opportunity , providers to disable or . to activate .
If you more about the privacy of Facebook to know want , recommend we you the own data policies of the company on https://www.facebook.com/policy.php .
Facebook privacy policy
Facebook privacy policy summary 👥 Affected : Visitors to the website 🤝 Purpose : Optimizing our service 📓 Processed data : Data such as customer data , data on user behavior , information about your device and your IP address . More details to find you further down in the Privacy Policy . 📅 storage time : until the data for Facebook's purposes not more useful are ⚖️ Legal basis : Article 6, paragraph 1 a DSGVO (.. Consent ), article 6, paragraph 1 lit. f DSGVO (.. Authorized interests ) |
What are Facebook tools?
We use selected tools from Facebook on our website . Facebook is a social media network of the company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. Using these tools can we you and people who themselves for our products and services of interest , the best possible deal offer .
If on our embedded Facebook elements or on our Facebook page ( fan page ) data from you collected and forwarded to , are both we as well as Facebook Ireland Ltd. responsible for it . For the further processing of this data contributes Facebook alone the responsibility . Our joint commitments have also been enshrined in a publicly available agreement at https://www.facebook.com/legal/controller_addendum . It is about being held , that we you clear about the use of Facebook tools on our side inform must . Furthermore, are we also ensure responsible , that the tools data protection law safe in our site involved are . Facebook is , however, for example, for the data security of the Facebook products responsible . If you have any questions about data collection and data processing by Facebook , you can contact the company directly . If the question to us direct , are we to bound this to Facebook forward .
In the following, give us an overview on the various Facebook tools which data to Facebook sent are and how you this data delete can .
In addition to many other products , Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. Since the term but hardly known is , have we us for this decision , they only Facebook tools to call . Among them will find themselves among other things :
- Facebook pixel
- social plug-ins ( such as e.g. the " Like me" - or " parts " button)
- Facebook login
- Account Kit
- APIs ( programming interface )
- SDKs ( collection of programming tools )
- Platform integrations
- Plugins
- Codes
- Specifications
- Documentation
- Technologies and services
Through these tools extend Facebook services and has the ability , information about user- activities outside of Facebook to get .
Why do we use Facebook tools on our website?
We want our services and products only man show , which is also really for interested . Using of advertisements (Facebook Ads) can we exactly these people reach . Thus the users matching advertising shown to be can , requires Facebook , however, information about the wishes and needs of the people. So are the companies information about the user behavior (and contact information ) on our website for available provided . As a result , Facebook collects better user data and can give interested people the right advertising about our products or . Services Show . The tools enable thus tailored advertising campaigns on Facebook.
Facebook calls data about your behavior on our website “event data ” . These are also used for measurement and analysis services . Facebook can thus create “ campaign reports ” on our behalf about the impact of our advertising campaigns . In addition, get us through analyzes a better insight , as you our services , website or product use . This enables us to optimize your user experience on our website with some of these tools . For example , you can use the social plug-ins to share content on our site directly on Facebook .
Which data are saved by Facebook tools ?
Through the use of individual Facebook tools to personal data ( customer data ) on Facebook sent to . Depending on the used tools can customer data such as name, address , phone number and IP address sent to .
Facebook uses this information to the data with the data that it itself of you have ( unless you Facebook member are ) match . Before customer data to Facebook transmitted be , takes place a so-called " hashing" . This means , that an arbitrarily large data set in a string transformed is . This is also the encryption of data .
In addition to the contact details , "event data " are also transmitted . Under "Event data " are those information meant that we on on our website receive . For example , which sub-pages you visit or which products you buy from us . Facebook shares the received information is not to third parties ( such as , for example, advertisers ), unless the company has an explicit consent or is legally this obligation . "Event data " can also with contact connected to . This enables Facebook to offer better personalized advertising . After the already mentioned comparison process , Facebook will delete the contact details again .
To ads optimized to deliver to can , used Facebook the event data only , if these with other data (on other ways of Facebook captured were ) together were . Facebook also uses this event data for security , protection, development and research purposes . Much of this data is transferred to Facebook via cookies . Cookies are small text files that the save of data or . Information in browsers used to be . Depending on used tools and depending on it , whether you Facebook Member are , are different many cookies in your browser created . In the descriptions of the individual Facebook Tools walk we closer to individual Facebook cookies one . You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies .
How long and where will the data be stored ?
Basically stores Facebook data to it not more for the own services and Facebook products needed to be . Facebook has on the whole world server distributed where his data is stored are . Customer data are , however , after it with the own user data matched were , within 48 hours deleted .
How can I my data Delete or . the data storage prevent ?
According to the Privacy basic regulation have the right to information , correction , transferability and cancellation of your data .
A complete cancellation of the data takes place only , if you your Facebook account completely delete . And so does the Delete your Facebook account :
1) On the right side of Facebook, click Settings .
2) Then click on " Your Facebook information " in the left column .
3) Now click “ Deactivate and Delete ”.
4) Select you now " account delete " and click you then on " Next and account delete "
5) Enter Now your password one , click on " Next " and then "on account delete "
The storage of the data that Facebook via our page receives , takes place among other things via cookies ( eg in social plugins). You can deactivate , delete or manage individual or all cookies in your browser . Depending on the what browser you use , does so in different ways. The following instructions show , like cookies in your browser manage :
Chrome: Delete , activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: Cookies delete to data to remove the sites on your computer stored have
Internet Explorer: deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you basically no cookies have want , can you your browser to set up , that he you always informed , if a cookie set are intended . So can you at every single cookie decide , whether it permit or not .
Legal basis
If you consented to have , that information from you through integrated Facebook tools processed and stored to be able , applies this consent as a legal basis of data processing (6 § Art.. 1 item a DSGVO) . Basically, be your data also on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) to a fast and good communication with you or other customers and business partners is stored and processed . We put the tools however only one , as far as you a consent granted have . The most social media platforms set also cookies in your browser data to store . Therefore recommend we you , our Privacy text over cookies just read and the Privacy Policy or the cookie policies of Facebook to watch .
Facebook processed data , inter alia also in the US. We have to go , that according to opinion of the European Court of Justice is currently no adequate level of protection for the data transfer to the USA is . This can with various risks for the legality and safety of the data processing associated .
As a basis of data processing in receivers with headquarters in third countries ( outside the European Union, Iceland, Liechtenstein, Norway , ie especially in the US) or a data transfer there used Facebook by the EU Commission approved standard contractual clauses (= Art. 46 para. 2 and 3 GDPR). These clauses oblige Facebook, the EU data protection standards in the processing of relevant data also outside the EU comply . These clauses are based on an implementation decision of the EU Commission . You will find the decision as well as the clauses among others here : https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
We hope , we have to you the most important information about the use and data processing through the Facebook tools brought closer . If you more about learn want , such as Facebook Your data used , recommend we you the data policies on https://www.facebook.com/about/privacy/update .
Instagram privacy policy
Instagram privacy policy summary 👥 Affected : Visitors to the website 🤝 Purpose : Optimizing our service 📓 Processed data : Data such as data on user behavior , information about your device and your IP address . More details to find you further down in the Privacy Policy . 📅 Storage period : until Instagram no longer needs the data for its purposes ⚖️ Legal bases : Art. 6 Para. 1 lit. a GDPR ( consent ), Art. 6 Para. 1 lit.f GDPR ( legitimate interests ) |
What is Instagram
We have on our website functions of Instagram installed . Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram is since 2012 a subsidiary of Facebook Inc. and belongs to the Facebook products . The embedding of Instagram- content on our website called it embedding. This can , we will content such as buttons, photos or videos from Instagram directly on our website show . If you web pages of our website call that a Instagram- function integrated have , are data on Instagram transmitted , stored and processed . Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies .
In the following, want we you a closer insight give , why Instagram data collected to what data there is is and how the data processing largely control can . Since Instagram to Facebook Inc. belongs , refer us our information on the one hand by the Instagram- policies , on the other hand , however, also by the Facebook data policies themselves .
Instagram is one of the most famous social media networks in the world . Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can set to " Insta" ( how many users the platform casually call ) photos and short videos to upload , with different filtering process and also in other social networks spread . And if you yourself do not actively be want , can you also just another interesting user follow .
Why do we use Instagram on our website?
Instagram is the social media platform that has really gone through the roof in recent years . And of course we have also reacted to this boom . We want , that you be on our website as well as possible feel . That is why a varied preparation of our content is a matter of course for us . Thanks to the embedded Instagram functions , we can enrich our content with helpful , funny or exciting content from the Instagram world . Since Instagram a subsidiary of Facebook is , can we , the collected data also for personalized advertising on Facebook useful to be. So get our advertisements only people who is really for our products or services of interest .
Instagram good is the collected data and to measurement - and analysis purposes . We get summarized statistics and thus more insight into your wishes and interests . Important is to mention , that these reports you do not personally identify .
What data are of Instagram saved ?
If on one of our pages encounter that Instagram- functions ( such Instagrambilder or plug-ins) installed have , set up your browser automatically with the servers of Instagram in connection . In doing so , data is sent to Instagram , stored and processed . And although independent , whether you a Instagram- account have or not . These include information on our website , on your computer, via incurred purchases , through advertisements that you see and how you our offer use . Furthermore, are also the date and time of your interaction with Instagram stored . If you a Instagram- account have respectively . logged are , stores Instagram significantly more data about you.
Facebook differentiates between customer data and event data . We go of it out , that this in Instagram just as the case is . Customer data are, for example, name, address , telephone number and IP address . This customer data are beginning to Instagram transmitted are , if you previously " hashed " were . Hashing said , a record is in a string turns . This allows you to encrypt the contact details . In addition are also the above- mentioned "event data " transmitted . Under "Event data " understands Facebook - and consequently also Instagram - data on your user behavior . It can also happen , that contact with event data combined will . The raised contact be with the data that Instagram already by you , has matched .
About small text files (cookies), the most in your browser set to be , are the collected data to Facebook received . Depending on used Instagram- functions and whether you own a Instagram- account have , are different many data stored .
We go of it out , that in Instagram, the data processing equal work as in Facebook. That means : if you a Instagram- account have or www.instagram.com visited have , Instagram has at least one cookie set . If the case is , sends your browser on the cookie information to Instagram, once you with a Instagram- function in contact come . At the latest after 90 days ( after match ) are these data again deleted or . anonymized . Although we ourselves intensively with the data processing of Instagram concerned have , can we not very well say , what data Instagram accurately collects and stores .
In the following, show us your cookies in your browser at least set to be , if on a Instagram- function ( such as button or an Insta-picture) click . In our test go we them out , that you no Instagram- account have . If you at Instagram logged are , are of course significantly more cookies in your browser set .
These cookies were in our test used :
Name: csrftoken
value: ""
Usage : This cookie is with high probability of security set to forgery of requests to prevent . Specifically could we the but not in experience bring . Expiry date : after one year
Name: mid
value: “”
Purpose : Instagram sets this cookie in order to optimize its own services and offers inside and outside of Instagram . The cookie defines a unique user ID. Expiration date : after the end of the session
Name: fbsr_311293945124024
value: no information Usage : This cookie stores the log-in request for users of Instagram app. Expiration date : after the end of the session
Name: rur Value: ATN Usage : It is , it is to a Instagram cookie that the functionality on Instagram guaranteed . Expiration date : after the end of the session
Name: urlgen value: "{" 194.96.75.33 ": 1901 }: 1iEtYv: Y833 k2_UjKvXgYe311293945" Usage : This cookie is the marketing purposes of Instagram. Expiration date : after the end of the session
Note : We can not claim to be complete here . What cookies in the individual case, set to be , depends on the embedded functions and your use on Instagram.
How long and where will the data be stored ?
Instagram divides the received information from the Facebook business with external partners and with people , with whom you yourself world connect . The data processing is carried out under observance of the own data policy . Your data are , among other things, from security , to the Facebook servers on the whole world spread . The most of these servers are in the US.
How can I my data Delete or . the data storage prevent ?
Thanks to the Privacy basic regulation have the right to information , portability , rectification and deletion of your data . In the Instagram- settings can you your data manage . If you your data on Instagram completely erase want , have you your Instagram- account permanently delete .
And this is how the deletion of the Instagram account works :
Open you first the Instagram app. On your profile page go you to the bottom and click on " Help Center " . Now coming to the website of the company . Click on the website to " manage the account " and then on "Your Account Delete ".
If you delete your account entirely , Instagram will delete posts such as your photos and status updates. Information that other people than you shared have , are not to your account and are therefore not deleted .
As already above mentioned , stores Instagram your data in the first line on cookies. You can manage , deactivate or delete these cookies in your browser . Depending on your browser works the administration always a bit different . Here we show you the instructions for the most important browsers.
Chrome: Delete , activate and manage cookies in Chrome
Safari: manage cookies and website data with Safari
Firefox: Cookies delete to data to remove the sites on your computer stored have
Internet Explorer: deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
You can also basically your browser to set up , that they always informed are , if a cookie set are intended . Then may you always individually decide , whether the cookie Allow want to or not .
Legal basis
If you consented to have , that information from you through integrated social media elements processed and stored to be able , applies this consent as a legal basis of data processing (6, Section 1 of Art.. Letters a DSGVO) . Basically, be your data also on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) to a fast and good communication with you or other customers and business partners is stored and processed . We put the integrated social media elements however only one , as far as you a consent granted have . The most social media platforms set also cookies in your browser data to store . Therefore recommend we you , our Privacy text over cookies just read and the Privacy Policy or the cookie policies of the respective service provider to display .
Instagram respectively . Facebook processed data , inter alia also in the US. We have to go , that according to opinion of the European Court of Justice is currently no adequate level of protection for the data transfer to the USA is . This can with various risks for the legality and safety of the data processing associated .
As a basis of data processing in receivers with headquarters in third countries ( outside the European Union, Iceland, Liechtenstein, Norway , ie especially in the US) or a data transfer there used Facebook by the EU Commission approved standard contractual clauses (= Art. 46 para. 2 and 3 GDPR). These clauses oblige Facebook, the EU data protection standards in the processing of relevant data also outside the EU comply . These clauses are based on an implementation decision of the EU Commission . You will find the decision as well as the clauses among others here : https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
We have tried , you the most important information about the data processing by Instagram closer match . On https://help.instagram.com/519522125107875 can you be even closer to the data policies of Instagram deal .
Pinterest privacy policy
Pinterest Privacy Policy Summary 👥 Affected : Visitors to the website 🤝 Purpose : Optimizing our service 📓 Processed data : Data such as data on user behavior , information about your device , your IP address and search terms . More details to find you further down in the Privacy Policy . 📅 Storage period : until Pinterest no longer needs the data for its purposes ⚖️ Legal basis : Art. 6 Para. 1 lit. a GDPR ( consent ), Art. 6 Para. 1 lit. f GDPR ( legitimate interests ) |
What is Pinterest
On our site we use buttons and widgets from the social media network Pinterest, the company Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA. For the European area , the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ) for all data protection relevant aspects responsible .
Pinterest is a social network that focuses on graphic representations or . Specializes in photography . The name is up from the two words " pin" and "interest" together . Users can be on Pinterest about different hobbies and interests to exchange and to open or in defined groups, the respective profiles with images View .
Why do we use Pinterest?
Pinterest is it now already some years and always still counts this social media platform to the most visited and valued platforms . Especially for our industry is to Pinterest, because the platform in the first line of beautiful and interesting images known is . Therefore are of course also we on Pinterest represented and want our content well beyond our website accordingly in scene set . The collected data can also for advertising purposes used to be , so we advertisements exactly those people show can that be for our services or . Products are interested .
What data are from Pinterest processed ?
It can so-called log data stored are . These include information about your browser, IP address , the address of our website and it made activities ( for example , if the note - or pin-button click ), search histories , date and time of the request , and cookie and device data . If you with an embedded Pinterest- function interact , can also cookies that various data store , in your browser set to be . Most are the above -mentioned protocol data , default language settings and clickstream data in cookies stored . Under clickstream data understands Share information about your site behavior .
If you own a Pinterest- account have and logged are , can the data that on our side raised are , to your account added to and for advertising purposes used to be . If you interact with our integrated Pinterest functions , you will usually be redirected to the Pinterest page . Here see you a exemplary selection of cookies, which then in your browser set to be .
Name: _auth
Value: 0
Purpose : The cookie is the authentication . It can , for example, a value such as your " username " is stored are . Expiry date : after one year
Name: _ pinterest_referrer
value: 1
Purpose : The cookie stores , that you through our website to Pinterest reached . It is therefore the URL of our site is stored . Expiration date : after the session ends
Name: _ pinterest_sess
value: ... 9HRHZvVE0rQlUxdG89
Usage : The cookie is the application for options and includes user IDs, authentication token and timestamp . Expiry date : after one year
Name: _ routing_id
value: "8d850ddd-4fb8-499c-961c-77efae9d4065311293945-8"
Usage : The cookie contains an assigned value to identify a particular routing objective used is . Expiry date : after one day
Name: cm_sub Value: denied Usage : This cookie stores a user -ID and time stamp . Expiry date : after one year
Name: csrftoken Value: 9e49145c82a93d34fd933b0fd8446165311293945-1 Usage : This cookie is with high probability of security set to forgery of requests to prevent . Specifically could we the but not in experience bring . Expiry date : after one year
Name: sessionFunnelEventLogged value: 1 Purpose : To this cookie could we still no closer information in experience bring . Expiry date : after one day
How long and where will the data be stored ?
Share stores basically the collected data so long until these for the purposes of the company not more needed to be . Once the data retention is not more necessary is to approximately also legal provisions do justice to be , are the data either deleted or made anonymous , so you as a person not more identified are able . The data can also be on American servers stored are .
Right to object
They have also always the right and the possibility of your consent to the use of cookies or . Third-party such as Pinterest to withdraw . This works either via our cookie management tool or via other opt-out functions . For recordable can you also the data collection by cookies prevent , by you in your cookies browser manage , disable or delete .
As with embedded Pinterest- elements cookies to use to come to , recommend we you also our general privacy policy about cookies. In order to learn , which dates from you just stored and processed will , should the privacy policies of the respective tools to read .
Legal basis
If you consented to have , that information from you through integrated social media elements processed and stored to be able , applies this consent as a legal basis of data processing (6, Section 1 of Art.. Letters a DSGVO) . Basically, be your data also on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) to a fast and good communication with you or other customers and business partners is stored and processed . We put the tool nevertheless only one , as far as you a consent granted have . The most social media platforms set also cookies in your browser data to store . Therefore recommend we you , our Privacy text over cookies just read and the Privacy Policy or the cookie policies of the respective service provider to display .
Share processed data , inter alia also in the US. We have to go , that according to opinion of the European Court of Justice is currently no adequate level of protection for the data transfer to the USA is . This can with various risks for the legality and safety of the data processing associated .
As a basis of data processing in receivers with headquarters in third countries ( outside the European Union, Iceland, Liechtenstein, Norway , ie especially in the US) or a data transfer there used options from the EU Commission approved standard contractual clauses (= Art. 46 para. 2 and 3 GDPR). These clauses oblige Pinterest, the EU data protection standards in the processing of relevant data also outside the EU comply . These clauses are based on an implementation decision of the EU Commission . You will find the decision as well as the clauses among others here : https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de .
We have tried , you the most important information about the data processing by Pinterest closer match . On
https://policy.pinterest.com/de/privacy-policy can you be even closer to the data policies of options deal.
Together privacy policy
We use the service Together. Together is a service provided by Together Commerce UG (haftungsbeschränkt) (Am Lichtweg 68, 41470 Neuss). Together analyzes and improves your shopping experience on hey honey and other channels. The legal basis for the use of this service is article 6 (1) f) GDPR – justified interest. Our justified interest in using this service is based on sending advertising to the website’s users in a targeted manner. Our Privacy Policy incorporates Together’s Privacy Policy, which can be found here.
All texts are protected by copyright .
Source: Created with the data protection generator from AdSimple