Founded in Hamburg in 2015 by sisters Imke von Johnston and Janka Oeljeschlager, Hey Honey was born from the idea of creating activewear that feels as good as it looks. Combining backgrounds in fashion and textile management with a passion for thoughtful design, they set out to redefine everyday activewear through premium quality, timeless style and exceptional comfort.

In 2017, their sister Tomma Oeljeschlager joined the business, bringing her expertise in marketing and brand communication. Together, the three sisters continue to shape Hey Honey as an independent family business with a clear vision: creating versatile pieces that move effortlessly from studio to street and fit seamlessly into modern, active lifestyles.